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How to Leverage Webinars to Drive Engagement in SaaS

User Pilot

A primary goal of customer success teams at SaaS companies is to drive user engagement. Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product.

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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

As a Customer Success leader, do you find yourself watering down your budgetary requests? According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. How Customer Success can win more resources, budget, and credibility with Jeff Heckler.

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Zoom, Bentley Systems and Totango: Top Takeaways from Customer Success Summit

Totango

This week Totango hosted our virtual Customer Success Summit: CXO Connect for executives and leaders of Customer Success. How do you deploy teams most effectively to secure existing customers and ensure you keep up with the delivery of services and value to customers?

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Open the Channels of Communication with Your Customers

Totango

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. We are constantly adding innovative new apps to our Customer Journey Marketplace , including our newest Engage Customers SuccessBLOC.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%.

Scale 112
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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Market development Market development, also known as market expansion, involves selling existing products or services to new markets. Its aim is to find untapped opportunities in new geographic regions or with different customer groups, which might have similar needs to the original target customer. It gets even better.