Chart Mogul

JUNE 28, 2019

These are the key metrics that will help you understand your mobile growth operations. From all corners of the world (from Vancouver to Seoul), the ChartMogul team is buzzing about mobile. We’re learning heaps, having fun, and as always, finding new ways to help subscription businesses. But that’s the dream, right?

Mobile 65

Mobile Customer Lifetime Value Acquisition Finance 65

Chart Mogul

MARCH 16, 2018

How do you measure mobile app monetization in the context of subscription revenue? Historically, mobile app monetization has largely been about scaling and optimizing ad revenue from in-app purchases (IAP). Apple’s expanded support for subscriptions on iOS gives advanced control over pricing tiers and managing subscribers.

Payments 49

Payments Payment Solutions Mobile Subscription 49

Chart Mogul

APRIL 15, 2019

With our new Google Play integration, all ChartMogul users can now combine subscription insights from iOS, Android, and web sources. Last year, with the advent of our iTunes Connect integration , our team took a big step towards helping mobile businesses grow using their subscription and revenue data.

Mobile 51

Mobile Subscription Payment Features Customer Lifetime Value 51

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. The Boundless SaaS Product.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

User Pilot

SEPTEMBER 21, 2023

How tracking and analyzing behavioral data helps SaaS Understanding user behavioral data can help you: Improve trial-to-paid conversion rate : By analyzing customer behavior during the trial period , you can pinpoint actions that lead to conversions. It’s a problem if users are clicking the feature but not using it to create invoices.

Payment Features 105

Payment Features Customer Lifetime Value User Experience Churn 105

Baremetrics

APRIL 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. Therefore, any sharp spike in churn (cancelled subscriptions) can be catastrophic to us. Within this, we were able to pinpoint the three biggest metrics that we needed to monitor when dealing with customer churn.

Subscription 99

Subscription Payment Features Data Marketing 99

Buffer Resources

OCTOBER 28, 2024

It has built-in monetization options, including paid subscriptions and an ad network. Custom websites host your content, creating a hub for your newsletter. Frase's monthly subscription option allows me to pay only when I need it, which has saved me over $100 this year compared to annual subscriptions for similar tools.

Social Media 105

Social Media AI Search Marketing Business 105

User Pilot

MAY 31, 2023

Customer lifetime value Customer lifetime value (CLV) measures the financial contribution of a customer during their lifetime as a customer. A high CLV means that customers are staying loyal and renewing their subscriptions. Mixpanel dashboard.

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

User Pilot

DECEMBER 4, 2023

Mobile and desktop bounce rates Bounce rate is an important CRO metric that measures the percentage of visitors who navigate away from your site after viewing only one page, usually before they get to engage with the content on the page. It focuses on the short-term feelings of the customer about a particular experience. CSAT formula.

Metrics 96

Metrics Customer Lifetime Value SaaS Mobile 96

Incredo

JANUARY 14, 2020

To check whether your funnel works or not, you need to set and track SaaS sales funnel metrics, mostly, lead to customer conversion rate, customer churn rate, customer lifetime value. You need to see which stage isn’t working and in which stage potential or existing customers start leaving you.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Chart Mogul

FEBRUARY 5, 2018

In 2016, Apple rolled out expanded support for the subscription model in iOS apps — suggesting that subscriptions were the future for publishers on the App Store. Over 18 months have passed since this announcement, and native support for subscriptions on iOS is fully rolled out and available to app publishers.

Payment Methods 60

Payment Methods Payment Solutions Subscription Payment Features 60

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services SaaS Payments 128

User Pilot

AUGUST 30, 2024

For example, segmenting users based on their device type (desktop or mobile) allows you to create targeted ads that emphasize features specific to each device. Additionally, you can tailor support resources and troubleshooting guides to better address the unique needs of desktop and mobile users.

Strategy 100

Strategy Social Media Payment Features Engagement 100

User Pilot

NOVEMBER 24, 2023

At the same time, customer retention is done in-app via methods such as loyalty programs. You use customer acquisition cost, customer count, close rate, and APRU to measure customer acquisition. You use customer retention rates, churn rate , and customer lifetime value to measure customer retention.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

JANUARY 31, 2022

Push notifications are good for urgent alerts as they show up even on a locked mobile device screen. Mobile app messaging and other in-app notifications should follow the HIVR formula: helpful, interesting, valuable, and relevant. Increasing your customer lifetime value and LTV:CAC ratio. Let’s get started!

Payment Solutions 98

Payment Solutions SaaS Payments Customer Lifetime Value Payment Methods 98

User Pilot

MARCH 9, 2022

In-app messages can encourage freemium users to upgrade to a paid subscription by highlighting the extra value of certain features — increasing expansion MRR in the process! In-app messages can increase customer lifetime value and improve retention rates by promoting advanced features or a personalized demo.

Engagement 98

Engagement Customer Lifetime Value SaaS Onboarding 98

User Pilot

JUNE 8, 2023

In addition to increasing customer satisfaction and reducing customer churn , customer journey analytics helps teams boost customer lifetime value. The first step of customer journey analysis involves mapping out all the stages, actions, milestones, and touchpoints for each user persona.

Underperforming Technical Team 97

Underperforming Technical Team Customer Lifetime Value SaaS Software Review 97

User Pilot

JUNE 16, 2022

Customer experience analytics (also known as CX analytics) stands for gathering all the data about customer engagement across your product to find and eliminate product friction and customer experience gaps to ultimately boost your product growth. What are the benefits of customer experience analytics? Net Promoter Score.

Customer Lifetime Value 98

Customer Lifetime Value Churn Retention User Experience 98

User Pilot

JULY 14, 2024

Benefits of a customer segmentation analysis include: – Building tailored user experiences. – Increasing user loyalty and customer lifetime value. Follow these steps to conduct a customer segmentation analysis: Determine your goals and customer segmentation strategy.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

JULY 17, 2024

For this customer persona example, Fran is a loyal customer who upgraded from a free trial to a paid plan six months ago. She uses project management tools daily and values features like time tracking, invoicing, and client communication. This proto-persona example is about Megan – a mobile marketer.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

Chart Mogul

MARCH 6, 2018

Spotify's recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry. Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. Customer Churn Rate. This is likely due to family subscriptions and internationalization.

Metrics 75

Metrics Payments EKS (Elastic Kubernetes Service) SaaS Payments 75

Point Nine Land

NOVEMBER 10, 2020

If you’re an early-stage SaaS startup, still in the process of getting to Product/Market Fit, or doing your first experiments to attract and convert leads, you shouldn’t worry too much about customer lifetime value (LTV or CLTV) and related metrics. This is not an unusual pattern in SMB SaaS.

Outsourced Development 97

Outsourced Development Customer Lifetime Value Churn Forecasting 97

User Pilot

NOVEMBER 30, 2023

For example, if your funnel report shows there’s a significant drop-off between the trial and subscription stages, dig further to find and address the underlying reason. This way, customers won’t make decisions they’ll later regret. Offer a discount on the annual payment This strategy is popular because it works.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

AUGUST 15, 2022

If you want to improve your product’s customer satisfaction , conducting a sentiment analysis is key. Using this, you can improve the customer journey, get a higher customer lifetime value, and enhance your brand reputation. Identify customer needs. Survicate NPS Analytics. Conclusion.

Artificial Intelligence 98

Artificial Intelligence Software Review Data Systems Review 98

User Pilot

APRIL 16, 2024

Improve customer satisfaction and retention Understanding the customer expectations and pain points at different stages of their journey enables teams to make improvements leading to higher success rates. This translates into higher customer satisfaction and loyalty , and directly impacts retention and customer lifetime value.

Churn 105

Churn Customer Lifetime Value Mobile Retention 105

User Pilot

OCTOBER 31, 2022

This metric drives growth by increasing customer retention , providing account expansion opportunities, and increasing CLV (customer lifetime value ). Customer retention rate refers to the percentage of customers who stick with your product for a long time. Mobile Adoption. Product Stickiness.

Engagement 98

Engagement Metrics Strategy Churn 98

Chart Mogul

FEBRUARY 14, 2018

We’re excited to announce that our iTunes Connect integration is now available to all ChartMogul customers! Now you have a single source of truth for your web and iOS subscription metrics. Growing user expectations is one of the key factors behind the success of SaaS and subscription businesses. Don’t see this option?

Payments 40

Payments Payment Solutions Data Customer Lifetime Value 40

User Pilot

JUNE 28, 2021

If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value. In this article, we’ll look at the top 6 customer engagement marketing (CEM) strategies for SaaS and how you can leverage them to provide a personalized experience to your customers.

Engagement 105

Engagement Strategy Marketing SaaS 105

Chart Mogul

AUGUST 20, 2019

This distinction is important for products that feature a large set of free users and a small group of paying customers who drive the overall profitability of the product. Examples include most mobile games and many lifestyle apps targeted at consumer audiences. As such, it is a measure of how well you’re retaining customers.

SaaS 65

SaaS Customer Lifetime Value Metrics Subscription 65

Chart Mogul

OCTOBER 19, 2018

The subscription economy has been a boon for the fitness industry. GymForLess is a desktop and mobile marketplace that gives fitness enthusiasts instant access to thousands of gyms across Spain. Services like this are a natural fit for subscriptions, but that’s not where GymForLess started. So why the change?

Merchant Services 40

Merchant Services Payment Services Marketplace as a Service Churn 40

User Pilot

JULY 23, 2024

They also give companies insights surrounding essential metrics like conversion rates , customer lifetime value (CTV) , or retention rates. It tracks and reports web and mobile app traffic, user engagement events, and conversion data for your marketing campaigns.

Technical Review 105

Technical Review Social Media Software Review AI Search 105

User Pilot

JUNE 8, 2023

In addition to increasing customer satisfaction and reducing customer churn , customer journey analytics helps teams boost customer lifetime value. The first step of customer journey analysis involves mapping out all the stages, actions, milestones, and touchpoints for each user persona.

Underperforming Technical Team 52

Underperforming Technical Team Customer Lifetime Value SaaS Software Review 52

Chart Mogul

MARCH 4, 2019

Take the time to design a pricing model that leads to healthy expansion over time, ideally as your customers grow and see more success with your product. Takeaway #4: Lifetime value. SaaS Metrics Refresher #5: Customer Lifetime Value. Read the full lesson here. Takeaway #5: Cohorts.

Metrics 63

Metrics SaaS Customer Lifetime Value Churn 63

Chart Mogul

AUGUST 20, 2019

This distinction is important for products that feature a large set of free users and a small group of paying customers who drive the overall profitability of the product. Examples include most mobile games and many lifestyle apps targeted at consumer audiences. As such, it is a measure of how well you’re retaining customers.

SaaS 52

SaaS Customer Lifetime Value Metrics Subscription 52

User Pilot

NOVEMBER 23, 2023

User acquisition cohorts consist of customers who signed up for the product or purchased a subscription within the same time period, for example, a week. This translates into high customer lifetime value. If it’s later, you need to drive user engagement and help them find repeated value.

Customer Lifetime Value 52

Customer Lifetime Value Acquisition Retention SaaS 52

User Pilot

JUNE 11, 2021

Heap also comes optimized for both web and mobile applications. There are two types of churn relevant to measuring the success of product marketing – customer churn and revenue churn. Customer churn is the percentage of customers lost in a period due to subscription cancelations.

Software Review 52

Software Review Software Social Media SaaS 52

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. First, because SaaS is usually sold through a subscription model, it brings along the added challenge of keeping your existing customers in order to avoid churn. That’s where your marketing comes in ( more on that below ).

Marketing 52

Marketing Strategy SaaS Social Media 52