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Customer Acquisition vs Retention: What to Focus on for Product Growth?

User Pilot

This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. The market share is low.

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

User Pilot

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue.

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Pricing and Innovation

SaaSX

The simple formula that you are building your business on is … Value to Customer > Customer Lifetime Value. You have to find a way to connect the value you are creating for your customers to the customer lifetime value. Pricing to capture the value of innovation.’

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How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

It helps marketing teams to: Provide more targeted re-engagement campaigns for at-risk customers. Create more focused customer education content to increase customer lifetime value. Retain customers before they churn. Funnel analysis in Userpilot. Book a demo today to learn more!

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Balancing SaaS Growth and Profits to Maximize SaaS Company Valuation

OPEXEngine

Price/Revenue Ratio. Source: SEC filings – weighted average by company revenue. Many factors drive the high-growth of SaaS companies, including higher market adoption of SaaS and the structural advantages of the recurring subscription revenue model – see Why SaaS Companies Grow Faster. Public SaaS Companies. -8%.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple. The end result?

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SaaS reporting software: the metrics you need for SaaS reports

ProfitWell

Accurate SaaS reporting will answer some important questions about your business, such as: Has your revenue increased? Revenue is clearly the most important metric, but understanding your revenue flow involves more than just looking to see if it is up or down. Every business has seasonal revenue fluctuations.

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