article thumbnail

14 User Behavior Trends For SaaS in 2024

User Pilot

Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. TL;DR User behavior trends are not the same as consumer behavior trends. Here are the top trends to watch out for. Predictive analytics are driving business decisions such as product and marketing strategy.

article thumbnail

What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 SaaS Predictions For 2021 and Beyond

OpenView Labs

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. I’m seeing three big trends for SaaS in 2021: More robust automations and data insights will come available.

article thumbnail

SaaS Growth: Top Strategies and Trends for SaaS Growth

ProfitWell

The SaaS industry is growing fast, but if you want to be one of the companies contributing to that trend, you'll need to know the secrets of successful SaaS businesses. SaaS revenue is expected to reach $143.7 SaaS trends that are on the rise. As such, many SaaS businesses are opting for the latter.

article thumbnail

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

B2B 110
article thumbnail

How to Build a Conversion Path: Step-by-Step Process

User Pilot

Userpilot is a product growth platform. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Free trial sign-up conversion path Surfer, a powerful SEO content marketing platform , uses free trials to allow users to experience the product value.

article thumbnail

Top 15 Digital Analytics Tools For SaaS Companies in 2024

User Pilot

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. The 15 best digital analytics tools include: Userpilot – the best digital analytics platform for analyzing customer journeys.