OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaSHolic

MAY 5, 2023

The session also mentions the importance of building trust with customers and using content marketing for SaaS solutions. The role of trust, credibility, and social media in brand growth was highlighted, along with the need to balance organic and paid marketing channels.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

OpenView Labs

JANUARY 14, 2020

Fast forward a few years and the late 2000s saw the rise of marketing-led sales, driven by content marketing, social selling, and automation. The next frontier of go-to-market is Product Led Growth (PLG). This is a living guide and will be updated as we find new thought leadership about Product Led Growth.

Scale 62

Scale Benchmarks User Experience B2B 62

SmartKarrot

FEBRUARY 15, 2022

Blake Morgan is an author, keynote speaker, and customer experience futurist with experience in customer experience leadership services. Temkin has expertise in customer service, marketing, interaction design, and leadership strategies. Pete Abilla is a well-known growth marketing leader. Blake Morgan. Pete Abilla.

Social Media 10

Social Media Consulting Artificial Intelligence Technical Review 10

Sylvia Ng

FEBRUARY 17, 2016

JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Optimize the site for first-touch visitors, especially in early growth markets. Wear many hats.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Acquisition 105

Intercom, Inc.

APRIL 12, 2018

We’ve brought in SEO as a function, we’ve hired a PR agency to help us make the brand recognizable outside of just the Dribbble designsphere, and we’ve just started to thinking about content marketing. All these things are very much in their infancy, and we’re just kicking them off.

Business 215

Business Branding Startup Leadership 215