Solving the SDR to AE Handoff: An Actionable Guide for Sales Development Leaders
Sales Hacker
DECEMBER 5, 2017
The problem is mostly centered around accountability, process and compensation. The main problem I hear is finger-pointing, this is especially apparent on teams where there is a pod system and SDRs are paired to AEs , but it can happen on any team regardless of the setup. Create an SLA + Committee Review.
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