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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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The Top 10 Strategies Toast’s CRO Uses to Crush Quotas

SaaStr

Top 10 Strategies Toasts CRO Uses to Crush Sales Quotas So a little while ago Toasts CRO Jonathan Vassil joined Sam Blond on SaaStr CRO Confidential on how Toast built one of the strongest but toughest rocketship in sales: a lower gross margin, lower ACV ($10k), sales-led SMB sales motion. 5 Interesting Learnings from Toast at $1.1

Strategy 147
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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. Standout feature for creators: Creators can get access to a wide range of campaigns and sign up to be presented to join the platform’s database.

Branding 113
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Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose (Pod 554 + Video)

SaaStr

CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . The transition to a usage-based model.

Scale 258
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What Makes a Great VP of Sales and How to Hire One

SaaStr

It used to really bug me because I am a firm believer in the strategy of Zero Voluntary Attrition and trying to hire fewer, more committed resources over a higher volume of mercenaries that turn over more often. In sum -> Learning and understanding how to maximize the revenue per lead. Sales Strategy. No Revenues”.

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How are Interchange Fees Calculated?

Stax

Credit and debit cards have become the preferred payment methods for many, and it isn’t hard to see why. This small rectangular piece of plastic enables customers to ditch bulky wads of cash, making payments easier and safer. However, this convenience comes at a cost, mainly for businesses. But there’s more to it.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Built out a bunch of the orb across product, data, analytics to do much of the same work, to drive retention and monetization.

Payments 113