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How to Pitch Your Seed Stage Startup with Y Combinator’s Michael Seibel (Video + Podcast)

SaaStr

Stand Out by Being Concise and Easy to Understand Michael has done over 2000 YC interviews, and the one thing founders don’t understand is that if investors don’t know what your company does, they can’t fund you. “The Two sentence description of what Airbnb does: They let any home or apartment owner rent out their place online.

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How Dopple Is Defining an Emerging Market

FastSpring

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. Full Interview: Audio Only Full Interview: Video [placeholder for Wistia] 3 Lessons From Justin’s Experience 1. They have dimension, they have shape, they have personality. Or your customer base?

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So Leave the technical challenges of selling around the world to us.

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3 Must-Have CFO Skills: Operating Finance, Strategy and Communications

OPEXEngine

The most sure-fire way for aspiring CFOs to attract the notice of CEOs and boards is to bring a strategic mindset, communicate well and showcase a background in operational finance, recruiters say. Hopefully it will be communicated during the interview process. “Monthly payments had to be coordinated.

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Improving Customer Experience in Mortgage Banking

Upscope

One common educational issue, for example, is clients focused only on the interest rate rather than the monthly payment amount. A mortgage is not a rate and a payment, it's a strategy" Ask whether "your last mortgage brought you closer to or further from your financial goals". This helps unveil where their thinking is at.

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

It’s like rewriting your notes in school: the information sticks, and you can communicate it effectively to others. If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product.