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From 0 to $10m ARR, At What Point Do We Start Hiring and Whom?

SaaStr

Dear SaaStr: From 0 to $10m ARR, At What Point Do We Start Hiring and Whom? From 0 t o $ 10M ARR, the hiring roadmap is critical because every hire has a disproportionate impact on your trajectory. But one small rule: once you even have 2 big customers, hire someone full-time to make them successful.

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The Top 10 Reasons to Attend 2025 SaaStr Annual, May 13-15 in SF Bay!!

SaaStr

The Best Speakers In The World With hundreds of sessions from proven SaaS leaders who have scaled companies to significant revenue milestones, SaaStr Annual offers practical, actionable insights you won’t find elsewhere. Meet and Find Your Next VP / CXO!

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June 30, 2025: The Date Where If Your Team Hasn’t Rolled Out Truly Great AI Into Production Yet… It’s Time to Reboot the Team

SaaStr

The CTO who said “we don’t need AI people, our engineers can figure it out “ is now 12 months behind companies that hired AI-native talent in early 2024. Meanwhile, their competitors hired AI-native talent and shipped three product iterations. Hire for AI-first thinking, not AI expertise.

AI Search 172
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How Intruder gains perspective with ChartMogul

Chart Mogul

"Singular events can distort reality, but ChartMogul helps us see the bigger picture", says Patrick Craston, Intruder's CTO. Intruder provides ongoing monitoring to find security weaknesses in networks, websites, APIs, and cloud setups. But a glance at ChartMogul showed us that we were still growing, and churn hadn’t spiked.”

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HubSpot’s Journey to The First $2 Billion in ARR: How Co-Founders Dharmesh Shah and Brian Halligan Scaled An SMB SaaS Giant

SaaStr

Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. Focus obsessively on churn. They improved customer dollar retention from an initial 70% to around 90% over time.

Scale 191
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App User Retention is Declining? 13+ Long Term Strategies & Quick Wins

User Pilot

Get it wrong, and you risk high churn. Jose Gomez, CTO & Co-Founder at Evinex. Timely, contextual, and relevant messages can enhance the user experience and increase daily active users. Taking swift action restores user confidence, prevents churn, and keeps customers from switching to competitors.

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VPs That Can’t Hire … They Aren’t Real VPs. At Least, Not Yet.

SaaStr

Perhaps the single most important thing you can ever do in SaaS, at least after $1m in ARR or so, is hire the best VPs you can. We’ve talked a lot over the years about how not to hire a wrong VP of Sales — 70%+ of the first VPs of Sales don’t make it even 10 months. You need to hire up-and-comers. Get on jets?