SaaStr

APRIL 1, 2025

Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became. While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer.

Scale

Sales Hacker

MAY 13, 2025

18:00 Practical data strategies for local businesses and SaaS marketers. 29:00 The shift from product-led to intelligence-led SaaS development. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Thanks for having me.

AI Search

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 55:09 The new math of headcount: scaling to $100M+ with fewer hires. 06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 31:36 The Rippling-inspired vision behind Coffee’s GTM strategy.

Sales Recruiting

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. Rick, welcome to the podcast.

Sales Hiring

Sales Hacker

JUNE 10, 2025

How to Work with VC Talent Teams ” → A tactical guide on how to engage with venture capital talent teams effectively (e.g., How to Work with VC Talent Teams ” → A tactical guide on how to engage with venture capital talent teams effectively (e.g., what to ask, how to prepare, what not to do). In 2021, right?

Sales Recruiting

User Pilot

FEBRUARY 24, 2025

Meta is looking for an Operations leader to join the Product Data Operations (PDO) team. As a Manager on the PDO GenAI team, you will be responsible for managing a team of Project Managers to supply product teams with critical data and data labeling for Meta’s GenAI products. Who would be a BAD fit for this job?

Technical Advisors

Intercom, Inc.

JUNE 1, 2021

As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. Most support teams have seen an influx of support queries since COVID-19 hit – and those issues are more complex than ever. Challenge #1: Limited team bandwidth, resources, and budget.

Underperforming Technical Team

SaaStr

JUNE 7, 2021

If you don’t have tickets, lock in Early Bird pricing today and bring your team! When you get that thing where you’re a rational person and you think it will be great and 99 out of 100 people think it’s bad, that’s when you have opportunity. I was a software developer, a product person. Get tickets here.

Sales Hiring

Intercom, Inc.

AUGUST 13, 2019

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.

Underperforming Technical Team

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. billion in revenue) so it’s safe to say Jeanne and her team have helped do exactly that.

Scale

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. Application SaaS has matured and increasingly there are fewer niches available to build large businesses. Often, founders are unsure about the headcount split between India and the US. Learnings on GTM.

Scale

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. We now had “hunters” who acquire new business and “farmers” who nurture existing business. Relentlessly measure impact.

Sales Hiring

Intercom, Inc.

DECEMBER 8, 2020

But with so much data to consider, how can you define the help desk metrics that matter for your team? This can empower teams to take strategic action to improve their overall support experience for customers. This metric represents the average amount of time it takes your customer support team to settle a case once it’s opened.

Customer Support

Intercom, Inc.

JULY 28, 2022

Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom. Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. It was the start of the wave of the cloud.

Scale

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. It has a compounding effect - the more good decisions a business makes, the better the results will be. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team

Intercom, Inc.

JANUARY 20, 2022

In the race to win a customer’s business, it’s not really about how good your product is – it’s how fast you keep innovating. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. After all, almost any product or service can be replicated by a competitor.

Underperforming Technical Team

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

Outsourcing Services

SaaStr

JULY 11, 2023

The press has tired of pseudo-companies – if you can’t prove that you’re a business, which should be a little easier if you’re selling software, you’ll be sniffed out (or, well, ignored). It sucks to admit, but you’re running a business and pitching business reporters. What it does is give your company a bad name.

Social Media

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means? Short on time?

Sales Hiring

Sales Hacker

MARCH 12, 2020

Add to that the dramatic pace of business, and it can be very difficult to put the right people in place. Business Moves at the Speed of Light. Business Moves at the Speed of Light. These factors can quickly derail a sales team. Some roles don’t work if you have a bad hire. Is it unrealistic sales quotas?

Sales Hiring

Sales Hacker

MAY 21, 2020

There isn’t a continual feedback loop between teams. They may or may not have developed a follow-up schedule but are not continually testing. Inbound sales and marketing is a strategy that attracts buyers to your business. Feedback loops and consistent team stand-ups are needed to keep Sales and Marketing on the same page.

Scale

Intercom, Inc.

AUGUST 29, 2019

It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. These lay the foundation that enables your team to run as efficiently as possible.

Scale

Intercom, Inc.

JULY 11, 2019

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Short on time?

Scale

Intercom, Inc.

APRIL 3, 2025

In the high-stakes world of gaming, support teams face a unique set of challenges. Traditionally, scaling support meant simply adding headcount, creating a linear relationship between business growth and support costs. The real cost: Slowed-down business growth, player churn due to poor experiences, damaged brand reputation.

Payment Services

FastSpring

JANUARY 31, 2023

What types of businesses and which industries can use each platform? Luckily, most developers find it easy to integrate Stripe with most other software (however, you have to pay for each software separately). Stripe: Nearly Any Business Stripe can be used by nearly any type of business in nearly any industry.

Payment Services

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. It sold weather derivatives to businesses of any size to basically protect them from the weather.

Growth Marketing

Sales Hacker

NOVEMBER 14, 2019

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data. In Summary.

Underperforming Technical Team

SaaSOptics

MAY 2, 2022

In a sales-led model, sales processes and teams are the primary drivers of revenue growth. Each has its strengths and weaknesses, but neither is better or worse than the other. On the other hand, PLG companies are introducing sales teams and processes to deal with being pulled upmarket as their existing customers grow. .

Scale

Sales Hacker

MAY 19, 2021

B2B businesses need to pivot their approach with a new metric to measure the success of outbound email sequences. This helps us with our prospecting strategies but it also helps our reps develop their skill set and become stronger in their role. They are the visionaries for their business. This is actually gold for us.

Data

ChurnZero

DECEMBER 2, 2022

Does your Customer Success team have the right structure, workload, and engagement model to hit its goals? Re-segmenting your customer base is a natural evolution of your company, product, and team’s growth. How to transition your CSMs’ book of business with Alli Tiscornia, CCO, ChurnZero. Would there be title changes?

Headcount

Sales Hacker

FEBRUARY 5, 2021

And you and your team won’t waste your time working on bad opportunities. The first question sales leaders and their teams need to answer is: who is our customer? If you stay too high-level, the pain could be misinterpreted by your team and the rest of the organization. No more convincing them to buy. No spray and pray.

Scale

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. When I left Buildium five years later we’d grown from a start-up to a business with more than 12,000 customers and $16M in revenue.

SaaS Payments

Sales Hacker

FEBRUARY 19, 2020

It’s your secret to finding the diamonds in the rough when you need more qualified leads, without increasing headcount. SaaS companies, who often have complex sales cycles coupled with small but agile sales teams, can especially benefit from lead scoring, since it allows small teams to punch well above their weight class.

Sales

ChurnZero

NOVEMBER 18, 2022

And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. This is something that I’m doing with fractional headcount allocation. Now we have a name for this.

Customer Success

Baremetrics

AUGUST 29, 2021

Nobody—and certainly not the busy founder. Prospecting Email automation Email validation Domain warming Are you looking for insights into your business metrics? Let’s say your ICP is a web developer running a startup on the East Coast. This will result in poor open and response rates. Table of Contents.

Scale

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. In fact, the team intentionally takes a non-dualistic approach that relies more on empathy, flexibility, and context than on the concept of right versus wrong. .

Leadership

The Angel VC

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting