Intercom, Inc.

FEBRUARY 1, 2018

I took a quick break to go to business school, and then from there, I joined LinkedIn, initially to grow their subscriptions product, and then moved around to various different functions like consumer marketing for the home page. The role of brand in growth marketing. Adam: Slack’s brand is so strong and well defined.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

How To Buy Saas

MAY 21, 2025

Teamtailor Best ATS for Employer Branding Pricing: Key Features: Ideal Use Case: 6. This model offers easy accessibility (anywhere, anytime), automatic updates, and lower upfront costs (subscription-based pricing). Recruitee Best Collaborative Recruiting ATS Pricing: Key Features: Ideal Use Case: 4.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Sales Hacker

MARCH 1, 2024

This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

VP of Engineering 90

VP of Engineering Scale SaaS AI Search 90

Intercom, Inc.

APRIL 3, 2025

Traditionally, scaling support meant simply adding headcount, creating a linear relationship between business growth and support costs. The real cost: Slowed-down business growth, player churn due to poor experiences, damaged brand reputation. Damaged brand reputation affecting future releases or new offerings.

Payment Services 104

Payment Services AI Underperforming Technical Team Technical Review 104

ChurnZero

DECEMBER 19, 2024

We also expanded our ARR by almost 25% without needing to add any CSM headcount. Advocacy Hero: ClearGov ClearGov used ChurnZeros segmentation and surveys to cultivate their ideal brand advocates. We closed out Q3 2024 with a 10-point NRR increase year-over-year, and a gross logo retention increase to 98%, says Christa.

Customer Success 52

Customer Success Scale Underperforming Technical Team Innovation 52

Chart Mogul

DECEMBER 22, 2021

Our mission is to build the world’s most powerful subscription analytics platform for the SaaS community. Building the leading subscriptions analytics platform means listening to our customers, and implementing changes to the product that bring them the most value. What’s new in ChartMogul in 2021? ChartMogul is a product-led company.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Brand equity. Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Customer data. Economies of scale. Freemium lead funnel. Network effects (marketplace). Operational efficiency. Personalisation. User generated content.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

User Pilot

MAY 11, 2022

Different user segments can be analyzed in great detail to understand what caused them to use our product, what value they receive from the product, why they became power users or brand advocates, and so on. Userpilot customer segmentation by in-app events. What are the benefits of customer segmentation? Boost customer loyalty. Job Titles.

SaaS 98

SaaS Underperforming Technical Team Onboarding Churn 98

ChurnZero

NOVEMBER 16, 2018

The Subscription Model Gives Power to the Customer = Power to Customer Success. How to Scale without Scaling Headcount. To ensure you success function scales without scaling your headcount, make sure everyone in the company is bought into the success mindset. Customer Experience = Brand Experience . pulseEurope2018.

Customer Success 49

Customer Success Scale Headcount Sales Hiring 49

CustomerSuccessBox

DECEMBER 3, 2021

You may find yourself protecting your headcount, rooting for investments you want in tech, and giving suggestions for new product features. The biggest cost areas are typically staff-related (salaries, tax, travel, training, recognition), systems (software subscriptions), and facilities.

Customer Success 52

Customer Success Data Technical Review Headcount 52

CustomerSuccessBox

DECEMBER 14, 2021

That’s the beauty of the subscription economy. Thus, Customer Success is the one responsible for getting more licenses and subscriptions from those customers. Viewing CS as a cost center and cutting costs by cutting headcount will definitely backfire. Well, how can you grow your business through current customers?

Customer Success 52

Customer Success Customer Lifetime Value Headcount Forecasting 52

ProfitWell

DECEMBER 6, 2019

Your top subscription news. And in this article he explains why, and proposes a different approach to thinking about the optimal CSM headcount to help you build a more effective customer success organization. And that’s a wrap for your December 6 subscription news. On today’s episode, we’re calculating the ROI of your CSM.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SmartKarrot

DECEMBER 18, 2020

But instead of spending money on increased headcount, companies are planning to spend heavily on technology. By the beginning of year 2021, customer experience would overtake price and performance of the product as the key brand differentiator. This customer service trend will pick up drastically for the next year. #4

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SmartKarrot

DECEMBER 18, 2020

But instead of spending money on increased headcount, companies are planning to spend heavily on technology. By the beginning of year 2021, customer experience would overtake price and performance of the product as the key brand differentiator. This customer service trend will pick up drastically for the next year. #4

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SaaStr

JUNE 10, 2020

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. And so here we are, that cast in the wide net, brand awareness. The other thing we did is we started looking at consumer brands. So that’s the brand side of the world.

Travel 236

Travel Scale Marketing Outsourcing Services 236

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Double headcount every 6-9 months. To hold onto attention, you need to build your brand by constantly proving value to your customers.

Scale 147

Scale Venture Capital SaaS Headcount 147

Sales Hacker

JANUARY 7, 2025

I guess, From your time at AWS and now at Aircall, how have you seen partnerships work and how do you actually make that channel be a productive force for revenue growth versus just spending time doing co-branded webinars and doing fun things that make you feel good, but maybe don’t actually affect the bottom line? Fred Viet: Yeah.

Outsourcing Services 114

Outsourcing Services Scale Outsourced Development AWS 114

Intercom, Inc.

JUNE 3, 2021

” I think the “Sure thing boss, give me more headcount” is obvious. Whereas if things are going well and you’re beating your targets and you can continue to invest in sustainable headcount growth next year, then I think there’s more opportunity to bet on something that will take place tomorrow. Paul: Yeah.

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

Sales Hacker

MARCH 11, 2025

Cassie’s time in tech dates back to 2006, when she joined TheLadders.com as an early employee and managed marketing and analytics for the company’s subscription business. So think personalization and your emails on your websites and then your mobile applications to consumer brands. And so I joined the business as it was.

Scale 78

Scale Technical Advisors Sales Hiring Technical Review 78

Kellblog

JANUARY 2, 2024

I bought my copy in December, 2022 so to me it was a brand-new book, but it had been released seven months earlier and had already won recognition from the FT, Forbes, and The Globe & Mail. Per LinkedIn , headcount is up 240% over the past two years. They’re my funnel for filling AE headcount. The rise of unified ops.

AI Search 133

AI Search Technical Review Technical Advisors ChatGPT 133

Kellblog

AUGUST 20, 2023

So, when the schmumbleator TOTALs an additive measure, the value for the year will be the sum of the four quarters, whereas when it TOTALs a semi-additive measure, like headcount, the value will not be the sum of the four quarters, but instead the period value for the fourth quarter. It’s not about features XYZ.

Marketing 98

Marketing VP of Engineering Headcount Government 98