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How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought.

Branding 145
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25 Marketing Books You Should Be Reading

Neil Patel

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream. Hacking Growth.

Marketing 128
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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

Over the last six months, we built and refined a dedicated outbound sales strategy. This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. It also extends to our customer acquisition and sales strategy. Our outbound sales strategy.

Scale 59
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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

Over the last six months, we built and refined a dedicated outbound sales strategy. This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. It also extends to our customer acquisition and sales strategy. Our outbound sales strategy.

Scale 52
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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. Let’s get to it.

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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

User Pilot

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Get your free Userpilot demo today! Source: G2.

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What Other Businesses Can Learn From the Marketing Efforts of Breweries

The Marketing & Growth Hacking Publication

For many brands, that’s the secret to being successful?—?absolutely This is why their audiences relate to them and how they develop a loyal fan base (on top of producing tasty beer, of course). Some swag, like branded coasters or koozies, are inexpensive and easy to give away, and customers love getting something for free.