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How to Utilize Video in Your Sales Funnel to Ramp Up Engagement

Nimble - Sales

Videos aren’t strictly for entertainment purposes — consumers are increasingly turning to video to inform their purchasing decisions. And more than half have indicated that video has helped them decide which brand or product to buy. What […]. What […].

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Different segments of the sales funnel warrant different types of content. Step #1: Define Your Goals for Your Content Strategy. Lead Metrics.

Strategy 141
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How We’re Going to Use X Reality (XR) in Business

Neil Patel

Whatever marketing campaign you’re developing, the goal is to get your brand out there and help your target market see how they can’t live without your brand. Extended reality opens a world of opportunities to interact with products, services, and brands. Bring a certain layer of fun to your brand. Not with X reality.

Business 123
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Inbound Marketing Vs. Outbound Marketing

Neil Patel

In this digital era, brands and marketers still use the outbound marketing approach to reach a wide audience of people via paid ads tactics. Inbound marketers typically wait for this bunch with the right information in the form of content marketing, SEO, and social media to attract and pull them into their sales funnels.

Marketing 139
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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things. The fallout from hyperstimuli.

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How to Choose The Right PPC Agency

Neil Patel

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Maybe you want to grow your email list to add more leads into your sales funnel.

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Why Good Site Architecture Is The Only CRO You Need

Neil Patel

Typical conversion rate optimization efforts require brands to set up competing versions of the same page in order to see how they can improve them. Sometimes, brands will even get brave and conduct some multivariate tests to see if changing multiple elements can yield improvement. Why conversion rate optimization doesn’t always work.