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Why Good Site Architecture Is The Only CRO You Need

Neil Patel

Typical conversion rate optimization efforts require brands to set up competing versions of the same page in order to see how they can improve them. Sometimes, brands will even get brave and conduct some multivariate tests to see if changing multiple elements can yield improvement. Why conversion rate optimization doesn’t always work.

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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

Fortunately, there’s a way to make the entire process of getting, nurturing, and closing leads simple, and it only uses one type of lead — Sales Accepted Leads (SALs). How to qualify and nurture SALs through your sales funnel. And the vast majority of people think they’re bad for business and branding. How to close SALs.