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How to Write Better Landing Page Copy in 2021 (With Tips)

Unbounce

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

B2C 144
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

But marketplaces are so popular that they can make it hard for game devs to cut through the noise and actually get their target audience to land on their Steam page or other game store page. Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players.

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46 – SaaS Churn, with Val Geisler

Natalia Luneva

Today I interview Val Geisler and we talk about the impact of customer churn on your SaaS business. How to start analyzing SaaS customer churn metrics. The generally acceptable annual churn rate for SaaS companies. In some case you might see a sharp drop off in 3 months while in some instances it could be 9 months or 11 months.

Churn 91
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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

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The Power of Intentional Onboarding for Product-Led Companies

OpenView Labs

The vast majority of SaaS companies are missing out an important growth opportunity. Recent research found that one of the things the top 10% of SaaS companies have in common with each other is a retention rate that’s 20% higher than the median. Done right, the onboarding experience is a gold mine of opportunity.

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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

The process for using your research to create social media ads, landing pages, and email sequences that actually convert. Conversion rate optimization has become a critical part of digital marketing strategy. But few companies are satisfied with their conversion rates because the traditional approach to conversion optimization is broken.

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9 Onboarding Screens Examples to Drive Engagement

User Pilot

This includes signup forms , welcome pages , and empty states , each serving a different purpose in your onboarding flow. This includes signup forms , welcome pages , and empty states , each serving a different purpose in your onboarding flow. Notion: fills empty state home page with checklists and elements that showcase its product.