Unbounce

JULY 2, 2019

The Software as a Service (SaaS) industry is growing at a rapid rate. SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. It taps into the primary need of an average SaaS customer. billion worldwide.

Scale 111

Scale Marketing SaaS Sales Funnel 111

ProfitWell

AUGUST 5, 2019

As a B2B marketer, you’re no stranger to the often overwhelming count of tasks on your plate. You’ve got blog posts to write, SEM campaigns to launch — Facebook ads, demand generation tasks, A/B tests , and so much more. As marketing great Seth Godin says, “the only way to consistently grow in B2B is to be better than good.”

B2B 97

B2B Strategy Marketing Scale 97

OpenView Labs

JANUARY 14, 2020

Included is a holistic breakdown of what PLG means and how every department in a SaaS company should be adapted to embrace Product Led Growth. Conversion and monetization strategies. Metrics and Benchmarks. Peek Inside Slack’s Multi-Million Dollar SaaS Growth Strategy. Typeform: How to Scale a Global SaaS Platform.

Scale 62

Scale Benchmarks User Experience B2B 62

User Pilot

JUNE 8, 2022

– Conversion metrics (visitor to sign up, trial to paid conversion rate, MQL to SQL conversion rate, PQL to SQL conversion rate). Almost every department in SaaS businesses needs to access product analytics data. Conversion metrics. A benchmark for SaaS companies lies between 2% to 5%.

Data 52

Data Management Customer Lifetime Value Underperforming Technical Team 52

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. If you enjoy our conversation, check out more episodes of our podcast. What prompted that change of career from journalism to SaaS?

Scale 190

Scale Branding Underperforming Technical Team Enterprise 190

User Pilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. adoption rate.

Benchmarks 98

Benchmarks B2B SaaS Payments Payment Methods 98

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. Conversion. AB Testing. Account-Based Everything / Revenue. Base Salary.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

User Pilot

OCTOBER 30, 2023

Looking for a good user analytics tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? In this post, we’ll discuss exactly that – which tool is best for user analytics depending on the different criteria that different SaaS companies may have. Let’s compare them!

Payments 52

Payments Payment Solutions Payment Services Payment Methods 52

Sales Hacker

OCTOBER 7, 2021

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Recognize that B2B is human to human and it is at that level that you can make your magic. 150 of them share their best advice and career-defining “aha moments” below.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OPEXEngine

NOVEMBER 23, 2021

Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically. Egan Montgomery.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically. Egan Montgomery.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

GetUplift

MAY 20, 2020

How do I get high-quality B2B leads? In the 10 years I’ve worked in B2B, I’ve been asked this again. I remember the days when literally e-v-e-r-y company was launching blogs. The conversion rate to a paid subscription for webinar attendees was so insignificant, it was borderline embarrassing. By enterprise businesses.

Scale 95

Scale B2B Sales Funnel Content Marketing 95

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content for your blog. I helped get Content Marketer off the ground in large part simply by using the blog. More than a year later, the blog is still a huge part of Content Marketer.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

Kellblog

JANUARY 2, 2024

For the first time, an overall productivity measure, ARR/FTE , has crawled its way into the top 5 SaaS metrics [9]. Much as SaaS moved the industry from perpetual to subscription (and then consumption) pricing, will AI move the industry to value- or results-based pricing? [18] Are you ready for this board conversation?

AI Search 108

AI Search Technical Review Technical Advisors ChatGPT 108