FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Part I: SaaS Churn Benchmarks.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

Kellblog

MARCH 29, 2023

Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. This includes an explanation of why I excluded (what I view as old school) churn, lifetime value (LTV) and LTV/CAC analysis from those metrics.

Metrics 123

Metrics Compensation Benchmarks Interviewing 123

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. Free cashflow (FCF) margin of -5%.

Metrics 136

Metrics SaaS Benchmarks Churn 136

Kellblog

JUNE 10, 2021

This is a quick post to share the slides I presented today at the GainSight Pulse Everywhere 2021 conference in a session entitled Net Dollar Retention, Key Benchmarks at $50M, $200M, and $1B in annual recurring revenue (ARR). The rise of NDR as the SaaS metric of choice. In the session we discuss: The answer, which is 104%.

Benchmarks 110

Benchmarks Retention Subscription Payment Features 110

ChurnZero

JUNE 24, 2022

In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 98

Benchmarks Retention Software Review Technical Review 98

User Pilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. Measuring the DAU, WAU, and MAU metrics helps you: Understand user retention. Only tracking DAU, MAU, WAU and not looking at other metrics.

Metrics 78

Metrics Venture Capital Benchmarks Engagement 78

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average.

Metrics 92

Metrics Customer Lifetime Value Benchmarks Churn 92

Chart Mogul

JULY 6, 2023

Say hello to negative churn, churn’s much more friendly sister metric. Say hello to negative churn, churn’s much more friendly sister metric. Churn, in general, is a key metric and health indicator for your SaaS business. We’ll also share the latest benchmarks on negative churn among SaaS businesses. It’s a silent killer!

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 177

Cloud Software Benchmarks Retention 177

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

Baremetrics

JUNE 4, 2021

Baremetrics monitors 26 metrics, and on top of that offers 8 data boosting features so you can get more out of your metrics. If you want to see these metrics in action, you should sign up for the Baremetrics free trial. Annual Run Rate (ARR) This metric shows your current revenue projected out over 12 months.

Metrics 98

Metrics Payments SaaS Payments Payment Services 98

User Pilot

OCTOBER 4, 2023

TL;DR Net MRR growth rate is the increase or decrease in monthly recurring revenue for SaaS or subscription-based companies. If you’re a subscription-based SaaS company, you will have recurring revenue streams you receive each month from customers who sign up for your product. How to calculate MRR growth rate?

Metrics 93

Metrics Customer Lifetime Value Churn Retention 93

Clouded Judgement

SEPTEMBER 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 169

Cloud Software Benchmarks Retention 169

OPEXEngine

DECEMBER 17, 2019

In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. The Value of Benchmarking.

Benchmarks 40

Benchmarks Metrics Headcount SaaS 40

FastSpring

FEBRUARY 6, 2019

Netflix, for example, markets free trials heavily because their data shows that they work, retaining about one in three people for a subscription. Once they’ve seen the platform or software in action, they’re more likely to continue to use your product and extend their subscription beyond the free trial period.

Payment Features 67

Payment Features Payment Solutions Subscription Pricing 67

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Kellblog

MARCH 17, 2022

Earlier this week I appeared on a webinar with You Mon Tsang , founder and CEO of ChurnZero , a SaaS application aimed at helping subscription businesses reduce churn. Gross revenue retention rate, and why it’s gathering steam as an important metric. Benchmarks for many of these metrics from the KeyBanc 2021 SaaS Survey.

Metrics 101

Metrics Customer Success SaaS Benchmarks 101

OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

OPEXEngine

OCTOBER 10, 2019

The Subscription Show is coming to Boston in a few weeks at the World Trade Center. I’m thrilled to be speaking there about SaaS Metrics and Benchmarks. The show is 100% focused on subscription models, operations, pricing, marketing and subscription-centric technologies, and organized by Subscription Insider.

Payment Features 40

Payment Features Subscription Payment Services Benchmarks 40

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics? Let’s start!

Metrics 83

Metrics Customer Lifetime Value SaaS Scale 83

Clouded Judgement

APRIL 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 161

Cloud Software Benchmarks Retention 161

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

Baremetrics

AUGUST 24, 2021

Arguably the most beautiful aspect of SaaS or subscription based businesses is the recurring revenue that comes with them. As a business owner or founder, you worry far less about how much cash is in the bank with the predictability that Monthly Recurring Revenue (MRR) brings. How do I upgrade a subscription in Stripe?

Subscription 97

Subscription Payment Features Software Review Payments 97

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. Underlying those metrics are processes which can improve or reduce performance in each of the above metrics.

Scale 102

Scale Sales Hiring Metrics Sales 102

ChurnZero

JUNE 24, 2022

In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 52

Benchmarks Retention Software Review Technical Review 52

User Pilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. During the month, 30 customers left and ended their subscriptions.

Churn 83

Churn Retention Benchmarks Customer Lifetime Value 83

Clouded Judgement

JUNE 20, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 161

Cloud Software Benchmarks Scale 161

CustomerSuccessBox

FEBRUARY 17, 2022

I would say that Net Dollar Retention (NDR) is one of the most important metrics for SaaS companies. NDR is a metric expressed as a percentage. NDR or net dollar retention is not as well known as MRR, but it is a very valuable (if not more valuable) metric. If you are looking for a guide for NRR vs GRR we have it!

Benchmarks 52

Benchmarks Retention Churn Subscription 52

Baremetrics

JULY 30, 2021

Chargebee is a company that offers a wide range of features and toutes itself as the leader in subscription billing management. Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

Tom Tunguz

JANUARY 1, 2017

Let’s look at some of the key metrics and then compare AppDynamics to NewRelic, a close competitor which went public in late 2014. They sell their APM software as a perpetual software license in addition to a subscription (SaaS). First, Subscription generated 80% of the revenue in 2014. There are three interesting trends.

Benchmarks 100

Benchmarks Metrics Software Review SaaS 100

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Ready to get started? Let’s go!

Engagement 96

Engagement Metrics Strategy Churn 96

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 97

Metrics Customer Lifetime Value Retention Onboarding 97

Tom Tunguz

OCTOBER 12, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. In 2009 and 2010, the company recognized more revenue from services than subscription.

Benchmarks 111

Benchmarks Deferred Revenue Venture Capital Outsourced Development 111

Tom Tunguz

FEBRUARY 20, 2017

The chart above shows the subscription revenue is roughly at $150 million and professional services revenue is about $35 million this year. This dollar retention metric compares favorably to other public traded software companies like Box and ServiceNow, whose dollar retention is in a similar ballpark.

Metrics 100

Metrics Benchmarks Scale Finance 100

Clouded Judgement

DECEMBER 20, 2022

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 130

Cloud Software Review Software Benchmarks 130

Tom Tunguz

OCTOBER 9, 2013

One number investors use to benchmark SaaS startups across sectors and industries is sales efficiency. There are a handful of variants of this metric, sometimes called the magic number, but ultimately they all aim to provide some sense of the incremental revenue returned by sales and marketing investment.

Benchmarks 121

Benchmarks Sales Recruiting Startup Sales 121

FastSpring

APRIL 2, 2019

Understanding SaaS metrics can be a bit daunting when you first look at your financial reports. To spare you the headache, here’s a quick guide to help you make sense of subscription finance—starting with monthly recurring revenue. What is Monthly Recurring Revenue? Calculating Monthly Recurring Revenue.

Finance 96

Finance Subscription Payment Features Revenue 96