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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. When we set churn benchmarks for SaaS companies, there’s so much to consider.

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The Startup Funding & Financing Guide

Baremetrics

There are more funding and financing options for startups today than there ever have been before. There’s also been an explosion in debate and transparency about navigating startup funding and financing. Let’s explore the funding and financing options for your startup. Funding Your Startup. How To Evaluate Funding Options.

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Shining the Light on R&D

OPEXEngine

Most companies track R&D as a % of revenue, and maybe a few metrics about activity, but few CFOs can answer the question of what’s the ROI on their R&D investment. How can Finance and Engineering management work together to diagnose weak areas, and shift R&D resources to produce better outcomes for the company?

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When should you hire a CFO?

SaaSHolic

TLDR: Probably when your company hits $5M+ in Annual Recurring Revenue (ARR). Let’s dive into it: Pre-Revenue → You In the earliest days, successful founders need to be extremely efficient: drive as much productivity as possible with the few resources they have until they “hit something.” Keep it simple.

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Benchmarking New Relic's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. New Relic processes this data and provides interactive reports to identify underperforming code.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again. The ICT products for marketing automation are much more mature and developed with the marketing process in mind. ICT and finance support marketing whenever they ask for help. Spontaneous (SME).

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Getting SaaS Accounting and Financial Operations Right in 2022

SaaSOptics

When transitioning to a SaaS model or developing a SaaS business, many companies utilize spreadsheets, disconnected systems, and other manual processes to manage their recurring revenue business. This means that revenue is recognized at the time of the transaction. The Difference in Revenue Recognition.