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Understanding What is Churn: Your Essential Guide to Retention Metrics

User Pilot

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Business to Consumer (B2C). SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Enterprise.

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7 Fitness Advertising Tips and Strategies

Neil Patel

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. The health and fitness industry is worth over $96 billion dollars.

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GymForLess Uses ChartMogul to Reduce Churn, Enhance Services

Chart Mogul

GymForLess is a desktop and mobile marketplace that gives fitness enthusiasts instant access to thousands of gyms across Spain. Services like this are a natural fit for subscriptions, but that’s not where GymForLess started. With a subscription service, there’s no registration fee, no permanence. So why the change?

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Software Monetization: 13 Strategies to Drive Revenue and Growth

User Pilot

The open-source model creates revenue by charging for beyond-the-basics services. It can help you collect and analyze your customers and monitor important software usage metrics. You might sell your software for a one-time fee, offer it through a subscription model, or even bundle it with other products or services.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.