ProfitWell

SEPTEMBER 27, 2019

Over her more than twenty-year career, Amy Konary has become an expert within the SaaS subscription space. She saw the importance of the subscription economy since her time as an industry analyst for IBC, running the practice on SaaS there for 19 years. The modern subscription economy is different than the software industry of old.

Subscription 61

Subscription Payment Features Business Innovation 61

Incredo

NOVEMBER 28, 2019

Benefits ad, testimonials ad, offer ad This formula can work best if 1) You are already a reputable brand and want to reach new users, 2) You retarget your free trial sign-ups or leads who haven’t completed the subscription process yet. Your first round may tell about your software’s main value, supporting integrations and your USP.

Social Media 200

Social Media SaaS Advertising B2B 200

User Pilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Baremetrics

SEPTEMBER 10, 2021

For example, a SaaS company might have a subscription revenue stream. For example, your subscription revenue model might have a base-fee revenue stream and an add-on revenue stream. Sign up for the Baremetrics free trial , and start monitoring your subscription revenue accurately and easily. Table of Contents.

Payments 102

Payments SaaS Payments Revenue Payment Solutions 102

Chart Mogul

MARCH 6, 2018

Spotify's recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry. Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. Customer Churn Rate. This is likely due to family subscriptions and internationalization.

Metrics 75

Metrics Payments EKS (Elastic Kubernetes Service) SaaS Payments 75

Baremetrics

SEPTEMBER 15, 2021

Now, in this ongoing series of comparisons, we discuss two of the best subscription analytics dashboards for SaaS: Baremetrics vs. ProfitWell. Baremetrics provides an easy-to-read dashboard that gives you all the key metrics for your business, including MRR, ARR, LTV, total customers, and more, directly in your Baremetrics dashboard.

Payments 94

Payments Payment Solutions SaaS Payments PayPal 94

Sales Hacker

JULY 17, 2018

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. Conduct a thorough research involving your CRM and top management to categorize your customers. Estimate who will likely generate the best value for you.

Scale 70

Scale Sales B2C Outsourced Development 70

User Pilot

APRIL 20, 2022

Freemium users must understand the value of premium features before they can upgrade. Most SaaS companies appeal to FOMO to make free trial users purchase a subscription. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Turn insights into action!

SaaS Payments 98

SaaS Payments Payment Solutions SaaS Benchmarks 98

Chart Mogul

OCTOBER 9, 2020

This is even more so for pure B2B SaaS where Freemium’s ROI can take longer to manifest, in comparison to products like Vidyard, Notion, and Typeform, whose B2C nature intrinsically predispose them for success with this strategy. MRR Breakdown for Free to Paid Customers. LTV, CAC, and Payback Period for free-to-paid customers.

Scale 83

Scale Churn Metrics Acquisition 83

User Pilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. B2C vs B2B B2C companies like Netflix and Amazon Prime tend to have higher conversion rates on trial subscriptions — 93% and 73% respectively. to 29% depending on the industry.

SaaS Payments 52

SaaS Payments Payments Scale Payment Solutions 52

Chart Mogul

OCTOBER 19, 2018

The subscription economy has been a boon for the fitness industry. Services like this are a natural fit for subscriptions, but that’s not where GymForLess started. With a subscription service, there’s no registration fee, no permanence. By moving to subscription, we have more confidence in the money we earn each month.”.

Merchant Services 40

Merchant Services Payment Services Marketplace as a Service Churn 40

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Your marketing should start to mimic a B2C business.

Scale 70

Scale Startup Technical Review Software Review 70

OPEXEngine

FEBRUARY 22, 2022

This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. Business to Consumer (B2C). Enterprise. SMM SaaS Company Overview & Market Dynamics. eCommerce Marketplaces.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. First, because SaaS is usually sold through a subscription model, it brings along the added challenge of keeping your existing customers in order to avoid churn. That’s where your marketing comes in ( more on that below ).

Marketing 52

Marketing Strategy SaaS Social Media 52

Chart Mogul

OCTOBER 9, 2020

This is even more so for pure B2B SaaS where Freemium’s ROI can take longer to manifest, in comparison to products like Vidyard, Notion, and Typeform, whose B2C nature intrinsically predispose them for success with this strategy. MRR Breakdown for Free to Paid Customers. LTV, CAC, and Payback Period for free-to-paid customers.

Scale 52

Scale Churn Metrics Acquisition 52

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Your marketing should start to mimic a B2C business.

Scale 51

Scale Startup Technical Review Software Review 51

User Pilot

MAY 21, 2024

A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. Defining customer churn rate The churn rate quantifies the proportion of customers that either terminate or choose not to renew their subscriptions within a given time frame.

Churn 52

Churn Retention Software Review Metrics 52

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Your marketing should start to mimic a B2C business.

Scale 40

Scale Startup Technical Review Software Review 40

SmartKarrot

APRIL 24, 2020

Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market. Specific customer segments make it easy to test pricing options for your subscription-based software.

SaaS 12

SaaS B2C Scale Customer Success 12

SmartKarrot

MAY 27, 2020

Companies spend a hefty amount of money on acquiring a new customer. But when the SaaS customer cancel subscription before the customer acquisition cost is recovered, it becomes a point of concern. Companies have to aim for increasing the customer lifetime value (CLV) through various strategies.

SaaS 10

SaaS Churn Customer Lifetime Value Subscription 10

SmartKarrot

MAY 6, 2020

If the right number of customers choose to buy a subscription of your product after their trial period is over then it is a clear indication that your product was built on the right track. The most effective and commonly used strategy is to allow users to try a demo version of your product for a limited time period.

Metrics 10

Metrics Scale Business Customer Lifetime Value 10

ProfitWell

APRIL 2, 2020

If you take a moment to think about it, can you confidently tell somebody how many subscription services you're a member of? Even if you can list off every subscription service you're a die-hard fan of, you may eventually find yourself feeling dissatisfied on a mission to sign up for even more subscriptions.

Subscription 67

Subscription Payment Features Customer Lifetime Value Payment Services 67

Incredo

NOVEMBER 1, 2019

As pricing for certain SaaS products increases, customers become less willing to spend their money without at least knowing that there are real live, actual trustworthy human beings behind the company’s website URL. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Unbounce

JUNE 16, 2020

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). Most PRMs either leaned too far in favor of enterprise software on one end (reseller) or B2C consumer products on the other (affiliate). Already pretty valuable, right?).

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131