OpenView Labs

DECEMBER 17, 2019

As Traditional Advertising Approaches Become Less Effective, B2B Software Companies Will Look to B2C Tactics to Survive. As a result, it will get more challenging for marketers to prove ROI for this type of spend, and tech stacks that solve for multi-touch attribution models will become front and center in the marketing technology landscape.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

SmartKarrot

MAY 28, 2020

It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. There are many factors that decide what is an acceptable benchmark and what exceeds it. The volume of sales depends on if it is for B2B or B2C customers. They are: The size of your company.

Benchmarks 10

Benchmarks Churn Technical Review SaaS 10

ProfitWell

OCTOBER 16, 2019

I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2% Its churn numbers vary between B2B and B2C, with B2C companies experiencing much higher churn (7.05%) than B2B (5%). So what benchmarks should subscription companies aim for?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Airlines 164

Airlines Technical Review Subscription Payment Features 164

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). The industry dynamics of SMM SaaS companies pose a threat for these businesses that are not faced by B2C or Enterprise SaaS companies. These market and product characteristics make this GTM strategy best suited for B2C SaaS companies. Enterprise. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Our Commercial Excellence X-ray benchmark database finds that these top performers are 2.2

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

FastSpring

JANUARY 31, 2023

payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. Finally, we share several customer reviews and case studies for each solution. Paddle: B2C SaaS Paddle has been serving SaaS companies for about ten years.

Payment Services 136

Payment Services Payment Methods Merchant Services Payment Features 136

User Pilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. This was likely due to their interactive walkthrough with videos. 50% – 20% = 30%.

Engagement 64

Engagement Metrics Scale Benchmarks 64

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? For high-touch customers, consider periodic meetings, such as quarterly business reviews.

B2B 108

B2B B2C Underperforming Technical Team Business 108

Totango

JUNE 24, 2022

At the same time, the distinctive nature of SaaS offers unique advantages for customer success management, including the ability to engage customers digitally, the technological means to automate successful results, and opportunities to leverage customer feedback. SaaS success outcomes can be defined in terms of measurable digital benchmarks.

Customer Success 103

Customer Success SaaS Technical Review B2C 103

User Pilot

MAY 20, 2024

their tech stack! These technologies position your product at the center of your growth strategy, focusing on delivering an exceptional user experience that drives customer acquisition , retention , and expansion. For example, you can use dashboards to present a managerial review of tasks completed, time spent, and deals closed.

Software Review 52

Software Review AI Search Scale SaaS 52

ChurnZero

MARCH 31, 2023

This will be a mixture of advice, guidance and mentoring, as well as ensuring that the technology is doing the job it’s intended to do. If the vendor has been smart enough to collect aggregate data about how its customers use the product or service, it can also offer useful benchmark metrics to bolster that guidance.”

Customer Success 98

Customer Success VP of Engineering Investment Benchmarks 98

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. You might want to review the 101 section above before diving in. I’ve tried – just ask my in laws.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MARCH 1, 2019

Spent six years building that, made all the mistakes you can possibly ever do, but somehow we got acquired by a public tech company and since then for the last five years I’ve been investing in European application layer SaaS companies, such as Showpad, Calibra, Pipedrive, Automile and a number of others.

Outsourcing Services 106

Outsourcing Services Sales Hiring CTO Hire Technical Review 106

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. I had never quit a job before unless it was due to a promotion or a better opportunity. Anita Nielsen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

ProfitWell

AUGUST 5, 2019

The world of B2B marketing shares a fair amount in common the B2C (business-to-consumer marketing) space, but the execution is far different. In the B2C space, one buyer is usually responsible for a decision (unless, of course, you share your credit card with a spouse or partner). Social media isn’t just for the B2C world anymore.

B2B 97

B2B Strategy Marketing Scale 97

ProfitWell

FEBRUARY 20, 2019

Your pricing structure and strategy can make or break it (we can attest) so VentureBeat reveals the benchmarks that are key to making your business stand out in their live hosted event March 21st. Comparative benchmarks help you make decisions on how to structure subscription plans to maximize revenue and spur adoption. ".

Software Review 45

Software Review Technical Review Benchmarks B2C 45

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Base Salary.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Chart Mogul

MARCH 6, 2018

This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. This is likely due to family subscriptions and internationalization. Things are very different for B2C though. Average Revenue Per Account (ARPA).

Payments 75

Payments Metrics EKS (Elastic Kubernetes Service) SaaS Payments 75

OpenView Labs

JULY 2, 2020

The 2020 SaaS Product Benchmarks Report. B2B and B2C SaaS and Subscription Report. Why You Need to Review Your Pricing Strategy Today (and How to do it Right). This article by James Wilton of Sales Benchmark Index discusses Uber’s past attempt to price differentiate based on willingness to pay for certain routes.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

OpenView Labs

MAY 13, 2021

Product delivery model / product or packaging format / special technology / process methodology. It is a document that the project’s stakeholders should review and approve. The work plan should reflect inputs on key tasks as well as suggestions and specifications for outputs at key internal review steps. Special use / needs.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SmartKarrot

SEPTEMBER 8, 2020

When we think of a quarterly business review, lots of questions pop up in our mind? How the developments are reviewed by both sides? A QBR is a quarterly review meeting you hold with your customers. Most companies conduct their internal reviews every fiscal quarter to keep a check on their revenues and other parameters.

Technical Review 10

Technical Review Business Benchmarks Customer Success 10

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. Gratitude is due! However, it also applies to B2B businesses.

B2B 10

B2B Scale Customer Success B2C 10

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Let’s unpack this phenomenon.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Let’s unpack this phenomenon.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Let’s unpack this phenomenon.

Scale 40

Scale Startup Technical Review Software Review 40

Neil Patel

OCTOBER 21, 2020

However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. These benchmarks show a wide range of average bounce rates across industries: If you’re still unsure about the bounce rate you should be targeting, Google Analytics can help you figure it out. It does this by benchmarking.

Benchmarks 145

Benchmarks Technical Review Software Review Acquisition 145