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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Without an autonomous-first approach, you will miss out on many SMBs.

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50 Top Tips To Take Friction Out of Your Sales Processes. And Close More, Faster.

SaaStr

“We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat. SMB: build a pitch that enables a one-call close: include an ROI sample, relevant case study, and proactive answers to common objections. B2B environment. “Simplicity. In everything. In your messaging.

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A landscape of the major SaaS app stores

Point Nine Land

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. Observation #4: SaaS app stores seem to make more sense for the SMB and mid-market segments.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business. What does the state of software buying from SMB to enterprise look like now? We’re now halfway through 2022.

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

While some industries are still going through digital transformations, B2B SaaS companies kind of invented the concept. In fact, many customers can’t stand hearing this overused and vague term. But if you say this too much, your customers’ eyes will glaze over. By mapping out the steps, you can optimize any function.

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7 Unique Challenges Facing Enterprise SaaS Sales Teams

OPEXEngine

It must support many if not most of the goals of the enterprise. And it must integrate with multiple other enterprise applications, whether enterprise resource planning, human resources management, payroll management, customer support, or marketing platforms. The more complex a product is, the harder it is to sell.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.