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Founders Today Just Need to Assume the Next Round Never Comes

SaaStr

So we’ve talked about it often here at SaaStr, but things are just so … odd right now in SaaS. And while AWS’s growth is down a bit, it’s still at epic levels, Azure isn’t even really down, and Google Cloud is growing faster than ever. The latter is the most important for raising venture capital.

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Why Booths Work at Top Industry Events. But You Have to Put In The Effort.

SaaStr

At SaaStr Annual , if you are in SaaS and especially if you see to founders or revenue leaders. At AWS Reinvent, if your customers are there. You should try to do a side event along every major customer event your customers are at. At Dreamforce, if you are in the SFDC ecosystem. At Shoptalk, if you are in eCommerce.

AWS 215
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Why It’s Year 3 When You Lose Your Customers

SaaStr

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

AWS 271
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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

We’ve published over 250 articles in 2019 and we’re proud to have contributors who provide our community with key insights and takeaways in the SaaS industry. 2019 was the year of the End User and the rise of Product Led Growth. 2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live!

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. What’s more is that despite falling nearly 50% from an all-time high in March, SaaS company valuations have rallied. More SaaS companies will adopt product-led growth.

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MongoDB’s Playbook for Breaking Into and Dominating a Market

OpenView Labs

Developer relations, or DevRel, is a critical element of any SaaS growth strategy. In some cases it can create the tipping point that not only helps a startup overcome big marketing challenges, but can even steal action away from big-name incumbents. Done right, DevRel can deliver an almost unassailable advantage.

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Saas experience is a major plus. At least 1 year experience in growth hacking tactics. Previous experience in a Saas company or role in product (for the sideprojects we work on). Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Background in UX.