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55+ New Workshops and Braindates for 2023 SaaStr Annual

SaaStr

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

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GTM 91: Transforming Customer Intelligence, Leading a Company Before Managing a Team and Finding a Rockstar Co-Founder with Linda Lian

Sales Hacker

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue.

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It provides a seamless expansion path as customers get hooked on a product.

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When and How to Build Second Products

Casey Accidental

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. B2B requires suite expansion.

Payments 113
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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Marketing…their demand gen motion changes, need different product marketing, etc. It’s official. And why you think you can win?

Scale 67
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Pricing Transformations in 2020

OpenView Labs

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView and Steven Forth, Partner at Ibbaka. . The key to B2B value creation is to look beyond your customer and make sure you are having a positive impact on your customer’s customers. So far the answer has been no.

Pricing 54
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How SaaS is Like Monty Python and 6 Other Things I Learned at SaaStock 2019

Chart Mogul

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71