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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects. Speak empathetically to their prospects and develop stronger connections as a result. Your sales team.

Scale 114
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Understanding Risk Management Strategies as a PayFac

Stax

This article will help your business’s stakeholders understand the various risk factors to watch out for as well as the different types of risk management strategies to employ. Reputational risks Risks associated with things like data breaches, poor customer service, company controversies, etc. Let’s get started.

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based business models, and its ability to increase efficiency in operations. Metrics will also change. Sticky after all. Four ways to drive value.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Michael Redbord has an answer for that.

Scale 188
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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. My job is to continually inform and share knowledge that’s going out in the marketplace.

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Until that happens, you’ll find it difficult to sell your actual products or services. Most people and companies think products and services sell because of their great features. Sell the benefits, not the features.

Sales 137
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How to Get Started With Video Marketing

Neil Patel

As time goes on, you’ll develop a stronger understanding of what type of video content works and what doesn’t. As your video marketing strategy develops over time, you can upgrade and invest more time and money into video creation. Overall, balance storytelling and metrics. Pay attention to your comments section! The best part?

Marketing 145