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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects. Speak empathetically to their prospects and develop stronger connections as a result. Your sales team.

Scale 114
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Understanding Risk Management Strategies as a PayFac

Stax

This article will help your business’s stakeholders understand the various risk factors to watch out for as well as the different types of risk management strategies to employ. Reputational risks Risks associated with things like data breaches, poor customer service, company controversies, etc. Let’s get started.

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Build a Website: 6 Steps From 0 to Launch

Neil Patel

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. Hosting Factor #2: Customer Service.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It There are now over 150 enterprise companies using the platform.

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based business models, and its ability to increase efficiency in operations. Sticky after all. Four ways to drive value. Embrace the cloud operating model.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Michael Redbord has an answer for that.

Scale 188
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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

In this article, we’re going to look at: What are SALs, and why are they important? The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. And the vast majority of people think they’re bad for business and branding. How to close SALs.