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Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. A high-scale, modern outbound has extremely good CAC and scale. Map it all out.

Scale 195
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Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

At Base10, I lead investing for our growth stage fund that invests $20-60M in market leaders primarily in B through D rounds, though we can invest up to pre-IPO. under management across the firm, and we are currently investing out of an active $460M growth fund. And how big is your current fund? We have a total of $1.8B

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Driving pipeline for sales (SLG). Sponsor shoutout: Flex.

Metrics 92
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Marketing Automation For Growth Teams: Your Go-To Guide

User Pilot

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105
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ChatGPT Writes a Kellblog Post: The Indispensable Role of Marketing in the Age of the Customer

Kellblog

Since there is much talk of AI replacing workers , including writers , I thought I’d give ChatGPT a crack at writing a Kellblog post. Marketing also helps to convert that demand into revenue by creating a seamless customer journey. Marketing Provides Insights for Business Strategy Marketing is not just about executing campaigns.

ChatGPT 65
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Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player.

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How Can Brands Deliver Personalised Customer Experiences at Scale?

The Marketing & Growth Hacking Publication

Gordon Here’s what Janice had to say about how businesses today can deliver superior customer experiences at scale: Hi Janice! We appreciate you taking the time to share your insights with the larger sales and marketing community! How Can Brands Deliver Personalised Customer Experiences at Scale?

Scale 40