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Subscription Billing for Businesses: Everything You Need to Know

Stax

Long before the digital age, newspaper and magazine companies have been using the subscription model to create and retain a consistent readership for their publications. The most potent benefit of the subscription-based business model is that companies are guaranteed a fixed revenue stream—if they can retain their customers or subscribers.

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How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Now let’s fast-forward to today, and the internet we know. What are popup ads?

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A Guide to Influencer Marketing for Subscription Businesses In 2021

Baremetrics

Influencer marketing has effectively taken the world of social media by storm. There are all sorts of ways to optimize your marketing strategy , and influencer marketing is a great way to take your business to the next level. What Is Influencer Marketing? What Is Influencer Marketing? not on your life in general.

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How to Price Your Software with a Subscription-Based Model

FastSpring

Regardless of whether you’re advertising a fixed priced or pay-as-you-grow pricing model, if your software company is looking to foster loyalty in your customer base, you’ll want to ensure that you set clear expectations about your pricing from the start. Implement Recurring Payments. Benchmark Growth with Measurable Metrics.

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Revenue vs. Income: A Guide For Your Business

FastSpring

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. The Future of Revenue: Subscription Revenue. Revenue calculations come before removing any expenses, such as discounts and returns.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Resources

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. and our commitment to keep up with market rates when it comes to how we pay our team.