SaaStr

MARCH 17, 2021

The other day, I met with a great founder who talked with me about how he was about to top his VP of Sales. in ARR in pretty short order, recruiting a great small team of reps under her, and had really nailed the formula. This “under promoting” challenge is especially true in your sales team. More on that here.

Sales Hiring 288

Sales Hiring Sales Recruiting Scale SMB 288

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.

Scale 218

Scale Sales Hiring Scaling Revenue 218

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

SaaStr

MARCH 7, 2021

I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.

Part-Time VPE 258

Part-Time VPE Sales Recruiting Sales Hiring Scale 258

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaSX

JULY 12, 2020

Determining if sales or customer success should own customer expansion and renewals is the age-old SaaS question. If you are a SaaS founder, sales, or CX leader you have probably spent a lot of time thinking about this topic. Who you recruit will impact the success of the model. You may need hunters for new logo acquisition.

Sales Recruiting 90

Sales Recruiting Sales Hiring Sales SaaS 90

InsightSquared

MAY 15, 2019

It’s one of my favorite questions to ask a fellow professional in sales operations. Insurance sales rep. Account Manager. Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses. Sales Ops is Many Disciplines in One.

Sales Recruiting 110

Sales Recruiting Scale Technical Review Sales 110

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

Sales Recruiting 119

Sales Recruiting Scale Sales Hiring Sales 119

Tom Tunguz

JUNE 18, 2019

The template is broken into six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. This section covers employee satisfaction, headcount, and recruiting metrics. It’s important to track the number of leads in the conversion rates to sales generated by sales.

Metrics 211

Metrics Sales Recruiting Startup SaaS 211

SaaStr

JANUARY 9, 2020

For example, Google put a lot of work into Google Hire, its recruiting SaaS product. Maybe, the only place an acquisition can move the needle really. Maybe, the only place an acquisition can move the needle really. Salesforce is really 4+ clouds that are all at scale (sales, marketing, commerce and platform). Salesforce.

Sales Recruiting 244

Sales Recruiting Scale Sales Hiring Cloud 244

SaaStr

SEPTEMBER 6, 2022

They have a good incentive to recruit almost as hard as you do, and network a lot to help you. Most VCs haven’t been CEOs and don’t really know what makes for a great VP of Sales, Marketing or even Engineering. Block an acquisition. They get better at this the longer they work with you. Someone to Look Out for You.

Sales Hiring 206

Sales Hiring Sales Recruiting Investment Acquisition 206

Tom Tunguz

JUNE 11, 2020

A recruiter in the audience submitted a question often discussed in startup boardrooms. If you’re hiring a sales leader, you don’t pass up an awesome sales leader that has a killer track record of closing deals just because in their previous company they sold success software, and then with your company, they’re going to sell MarTech.

Sales Hiring 248

Sales Hiring Sales Recruiting Product Marketing Acquisition 248

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

Baremetrics

NOVEMBER 25, 2021

Your marketing and sales budgets, and the personnel assigned to those teams, will also rise. A longer lead time for recruitment means higher quality recruits. The talent acquisition team can balance their weekly workload, which reduces stress. It helps maintain consistent growth. Try Baremetrics Free.

Sales Hiring 97

Sales Hiring Sales Recruiting Finance Forecasting 97

InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. Many of today’s forward-thinking companies have already begun using AI in their sales strategies. Strengthens Communication With Sales Leads.

AI 91

AI Artificial Intelligence Sales Recruiting Forecasting 91

SaaStr

JULY 14, 2022

Founders were able to recruit on-site. With Aaron Levie, Stewart Butterfield, David Sacks (fresh off Yammer’s acquisition for $1b+, which seemed so high at the time), Leyla Seka from Salesforce, David Ulevitch from OpenDNS (who sold to Cisco just a few months later for $800m, which again seemed enormous at the time), and the list went on.

Scale 272

Scale Sales Recruiting CTO Hire New CTO 272

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

Sales Recruiting 74

Sales Recruiting Scale Sales Hiring Sales 74

Tom Tunguz

NOVEMBER 9, 2019

The question facing founders recruiting marketers is: which is the most important to prioritize? This acquisition portfolio spans search, advertising, social media, events, podcasts, ebooks, outbound calling, and many other techniques. The most frequent mishire in startups is the first head of marketing.

Scale 216

Scale Startup Sales Recruiting Sales Hiring 216

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity.

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81

User Pilot

JULY 27, 2023

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. I just don’t think sales have anything to do with product-market fit. A data-driven framework for scaling.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Sales Hacker

OCTOBER 3, 2023

He’s also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively. Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio.

Sales Recruiting 94

Sales Recruiting Revenue Sales Hiring Acquisition 94

Tom Tunguz

JULY 6, 2017

Every acquisition process might run a little bit differently, but these are some of the patterns that I have observed after about nine years in the venture business, and also having evaluated a handful of acquisitions when I was at Google. Large corporate often have very strong sales teams. Unsuccessful acquisitions don’t.

Startup 167

Startup Sales Recruiting Acquisition Development 167

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” billion acquisition. billion acquisition by Cisco.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Sales Recruiting 124

Sales Recruiting Onboarding Branding Retention 124

Neil Patel

OCTOBER 20, 2020

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. Do you need help for the foreseeable future or just for a one-off event like a round of recruitment? Types of services. Short-term vs. long-term.

Outsourcing Services 118

Outsourcing Services Outsourced Development Sales Recruiting Sales Hiring 118

Chart Mogul

MARCH 21, 2019

Defining the 'how' and 'why' of your early sales culture helps make the right thing easy to do. In this post, I discuss sales culture at ChartMogul and share two examples of how our team strives to articulate value in conversations with customers. Sales culture at ChartMogul. Back to buyer-seller basics. I was hooked.

Sales Recruiting 68

Sales Recruiting Sales Technical Review Software Review 68

Tom Tunguz

FEBRUARY 10, 2016

Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. All of the cost of customer acquisition for a SaaS company is borne in the first month or so. Growing this way requires a lot of cash to finance the acquisition investment. Second, slow sales hiring.

SaaS Payments 124

SaaS Payments Sales Recruiting Sales Hiring Payment Services 124

Andreessen Horowitz

APRIL 23, 2024

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us.

Payments 103

Payments Forecasting Payment Services Payment Solutions 103

SaaStr

JUNE 4, 2019

I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager. Decided to go to business school, did that for a little bit and then came out in management consulting, a company. So, they’re a B2B piece.

Sales Recruiting 164

Sales Recruiting Scale Underperforming Technical Team Pricing 164

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale 61

Scale Sales Recruiting SaaS Sales 61

Intercom, Inc.

JULY 28, 2022

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj: Well, it’s a pretty long one.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Sales Hacker

AUGUST 3, 2020

Your salary costs, according to Peak Sales Recruiting , are 90K on average and $180K OTE (on-target earnings). And a good AE will have already closed a sale or two. Also, unlike the AE role, SDRs require a manager. The average company in the SaaS space has a 16 month CAC (Customer Acquisition Cost) payback.

Sales Recruiting 91

Sales Recruiting Sales Hiring Investment Technical Review 91

Sales Hacker

JANUARY 28, 2020

This week on the Sales Hacker podcast, we speak with Ellie Tamari , the VP of North American Sales at Namogoo. Today we are incredibly excited to have a recent friend, member of the Boston chapter of the Revenue Collective, and female sales leader that came to the role somewhat later in life — Ellie Tamari. What You’ll Learn.

Sales Hiring 67

Sales Hiring Scale Sales Recruiting Management 67

SmartKarrot

JUNE 28, 2023

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

Sales Recruiting 10

Sales Recruiting Management Scale Underperforming Technical Team 10