OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

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Sales Hiring Scale Sales Recruiting B2B 98

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Yes, Slack started off with no sales team.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Sales Hacker

SEPTEMBER 18, 2023

The GTMfund team has been spread across the globe lately, big things happening! The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. Solution: Build functional teams that drive innovation. You need to hire people who are very much think like you, as a founder.

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Sales Hiring Technical Cofounder Scale Sales Recruiting 118

Sales Hacker

APRIL 25, 2019

My cost-conscious lens (plus our proven outbound sales program) has served my company, Leadium, well. I am passionate about helping small to medium-sized businesses (SMBs) accelerate their growth with outbound sales. The SMB Decision: In-House vs. Outsourced Sales Development. The Four Costs of In-House Sales Development.

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Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 97

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

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Scale Sales Hiring Startup Sales Recruiting 52

Intercom, Inc.

AUGUST 29, 2019

In this week’s episode we’ve dug down into the podcast vaults to bring you some of the best insights shared by our guests about scaling sales. It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. Hiring for sales with John Barrows.

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Scale Sales Hiring Scaling Payment Services 172

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. This has created large amounts of data for running teams. . This has created large amounts of data for running teams. .

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Scale Scaling Sales Recruiting Sales Hiring 226

Stax

APRIL 15, 2025

There are some important variations to MRR that would be good for your sales team to be aware of, including new MRR, expansion MRR, and churn MRR. Talk to sales What is Monthly Recurring Revenue (MRR)? It can also be used to calculate the customer acquisition cost (CAC) and gross margin. Let’s get started.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

OnStartups

MAY 18, 2021

First off, just to be clear, I’ve never been a sales person. I’ve never even played a sales person on TV. All the points below have been pulled from startup sales teams that I think work pretty well (including the team at CRM software company, HubSpot). Building Startup Sales Teams.

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Sales Hiring Scale Underperforming Technical Team Startup 110

Buffer Resources

NOVEMBER 7, 2024

In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available so you can have a competitive advantage. Customer acquisition 4.7. Geography 3.5.

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Social Media Underperforming Technical Team Technical Review Sales Hiring 124

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. If you think of this from a market size standpoint, there’s often this debate, is that good or bad?

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Sales Hiring Scale Payments Cloud 230

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. What Goes Into Customer Acquisition Costs? The first company (Example 1) has a poor metric. per sale and generates $2.50 What the CAC Metric Means to You.

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Acquisition Metrics Customer Lifetime Value Advertising 145

Kellblog

JULY 8, 2020

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career.

Sales Hiring 145

Sales Hiring Startup Software Review Enterprise 145

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Improved customer acquisition (54%).

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Underperforming Technical Team Scale Sales Hiring Sales Recruiting 129

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

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Scale Acquisition Scaling Sales Hiring 153

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. Zach : And so as we were having this conversation, we did, of course, raise a little bit more money in that round in order to enable the acquisition.

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Payments SaaS Payments Banking Underperforming Technical Team 212

Intercom, Inc.

JULY 28, 2022

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj: Well, it’s a pretty long one.

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Scale Scaling Sales Hiring Sales Recruiting 210

SaaStr

FEBRUARY 25, 2020

Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. And then we transition them to support and then we give them to the account manager and then we do their renewal. FULL TRANSCRIPT BELOW.

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Scale Underperforming Technical Team Sales Hiring Software Review 237

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. And the team deck doesn’t say who the CEO is? Ryan Smith: No.

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Acquisition Sales Recruiting Scale Sales Hiring 156

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

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Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. For Natasha, the answer is a resounding yes.

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Outsourcing Services Scale Software Sales Hiring 206

Sales Hacker

SEPTEMBER 18, 2020

This involves driving more new logo and renewal revenue, lowering customer acquisition cost, and increasing forecasting predictability. And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. All while delighting customers along the way. Simple right?

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Technical Review Development Team Review Systems Review Engineering 137

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity.

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Sales Hiring Scale Sales Recruiting Payment Methods 97

Tom Tunguz

MAY 4, 2016

The notion of channel sales in SaaS companies is becoming more common than in has been in the last few years, and for some businesses like Intacct, channel partnerships drive more than 50% of sales. Most SaaS has little customization, manages all the delivery and are better suited to handling the support.

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Underperforming Technical Team Sales Hiring Compensation Scale 100

SaaStr

APRIL 9, 2019

Not only for the product side, but for the sales and marketing side. Eric Yuan : However, transitioning from engineer to engineer manager probably, is straightforward. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Speed is everything.

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Sales Hiring Scale CTO Hire Marketing 141

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Much of the success here depends on how competent and motivated the CTO and their team is.

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Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Sales Hacker

MARCH 15, 2022

In the 200th episode of the Sales Hacker Podcast, we have Asad Zaman , CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). There are over 40K more sales jobs openings than salespeople. How COVID has affected sales salaries.

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Sales Hiring Underperforming Technical Team Acquisition Development 103

SaaStr

NOVEMBER 21, 2019

Pietro Bezza | Managing Partner @ Connect Ventures. Emilie Maret | Fellowship Team @ The Family. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Emilie Maret | Fellowship Team @ The Family. Want to see more content like this?

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New CTO Sales Hiring B2C CTO Hire 175

Sales Hacker

MAY 9, 2019

A great sales compensation plan needs to accomplish quite a lot. And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin. The Process for Creating a Sales Compensation Plan. Know what to Include in a Sales Incentive Plan. Keep it Simple.

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Compensation Sales Hiring Development Team Review Sales Recruiting 110

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.

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Growth Marketing Scale Marketing Outsourcing Services 174

Tom Tunguz

OCTOBER 24, 2021

And as Travis mentioned, we’ve had lots of great recent guests, Hollie Wegman, CMO at Segment, Adam, the head of developer relations at HashiCorp, G.C. But even back then, I heard whispers in the halls of how great a manager Claire was. Her team loved working for her. If not, you can send me bad pictures of dachshunds.

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CTO Coach Sales Hiring Sales Recruiting CTO Hire 164

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Here are the 15 most effective ways to scale your SaaS business: Create a solid customer acquisition strategy.

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Scale Scaling SaaS Underperforming Technical Team 105

Outseta

JANUARY 20, 2020

I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones.

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SaaS Payments Sales Hiring Payment Methods Payment Services 145

Intercom, Inc.

JULY 12, 2018

I hosted Elad on the podcast for a conversation that ranged from the key themes of his new book to scaling a healthy culture and ins and outs of mergers and acquisitions. Obviously, each startup is unique, and the context of a startup matters a lot, but you tend to have the same questions like: “How do I hire general counsel?

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Sales Hiring Scale Sales Recruiting Technical Advisors 120

Sales Hacker

JULY 24, 2018

As sales leaders, most of us assume that many aspects of our sales machine will become inefficient during hypergrowth. As we think of ways to improve sales performance, a number of growth pains may come in the way: High acquisition costs. In the last six months at Weave, our sales team managed this balancing act.

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Scale Headcount Sales Hiring Scaling 74

SaaStr

JUNE 1, 2021

Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 Dharmesh : …said, “This is a very bad idea. Which brings me to sales and marketing. million in 2013 to $115.9

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Part-Time VPE Technical Cofounder CTO Hire New CTO 290

SaaSOptics

MAY 2, 2022

The two most common go-to-market strategies are sales-led growth (SLG) and, more recently, product-led growth (PLG). . In a sales-led model, sales processes and teams are the primary drivers of revenue growth. Each has its strengths and weaknesses, but neither is better or worse than the other.

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Scale Sales Hiring Underperforming Technical Team Sales 97