OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. At Acorns, my team included user acquisition, CRM marketing, and growth product.” Acquisition. Defining Growth . Hila explains.

B2C 65

B2C B2B New CTO Acquisition 65

OPEXEngine

JANUARY 4, 2022

It’s the kind of notoriety that is leading to a wave of consumption pricing for new software companies and causing established companies to consider whether they too should switch to a usage-based model. Would a consumption pricing strategy be a differentiating advantage for you, or would you just be following the crowd?

Pricing 52

Pricing New CTO CTO Metrics 52

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. You understand the customer, and you understand the strategy. We also measure NPS, and we benchmark that across all acquisitions. How are people doing?

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

OPEXEngine

FEBRUARY 13, 2020

To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer. Chief Product Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? . ” For example, maybe your company sells its products primarily online using a low-touch customer acquisition model.

CTO Hire 52

CTO Hire Sales Hiring B2B New CTO 52

ProfitWell

DECEMBER 6, 2019

It’s the first survey of its kind and the PMA is hoping that with this level of detail in tow, product marketers worldwide will be able to put strategies in place to focus on their personal bottom line, as well as their business’. Here are a few teasers. So it feels like this Nanigans x Sprinklr combo will fit just right. Weekend Wisdom.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

DECEMBER 3, 2020

As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook.

Scale 173

Scale Sales Hiring Sales Recruiting Sales 173

SaaStr

JANUARY 10, 2020

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Many others have adopted his strategies at Box to create scalable products. His strategies and tips in SaaS have helped many users.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 220

Part-Time VPE Technical Cofounder CTO Hire New CTO 220

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. For Slack, that was clearly the engineering and dev communities, who love new tools.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SmartKarrot

JANUARY 24, 2022

Each of these roles in the C-Suite work as a unit and make sure that its operations and strategies are in sync with its plans and policies. It can even be due to mergers and acquisitions taking place in an organization. Your current role as a CS leader can become temporary after the merger or acquisition.

Customer Success 10

Customer Success CTO Coach Leadership New CTO 10

SaaStr

MARCH 1, 2019

While most of us assume M&A happens late stage, Teddie gives a list of reasons why you should use M&A in your growth strategy. I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. So we think a little bit differently.

Outsourcing Services 107

Outsourcing Services Sales Hiring CTO Hire Technical Review 107

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MARCH 20, 2019

Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Prior to joining SendGrid, he spent 4 years at Citrix, where he drove the company’s product strategy for cloud infrastructure and server virtualization. Just to name a few. Harry Stebbings: As for Jeff.

Underperforming Technical Team 122

Underperforming Technical Team Development Software New CTO 122

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Why You Need to Review Your Pricing Strategy Today (and How to do it Right).

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Sales Hacker

SEPTEMBER 8, 2020

We launched REGIE, our product, back in February, but we’re releasing the new and improved REGIE now. I go to the 500th floor of this enormous edifice in New York, and I walk in. We brought in this brilliant CTO who’s got a PhD in informatics. Then last is do-it-yourself, and we’re really excited.

Scale 71

Scale Artificial Intelligence Sales Recruiting Consulting 71

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.

Technical Advisors 157

Technical Advisors Scale Sales Hiring Sales Recruiting 157

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. Different audiences require different targeting strategies. Traditional sales teams live mainly on the acquisition stage in the cycle.

B2C 52

B2C Subscription Payment Features Payments 52

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 129

CTO Coach Sales Hiring Sales Recruiting CTO Hire 129

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. Show Agenda and Timestamps.

Scale 107

Scale CTO Hire Scaling CTO Coach 107

ProfitWell

FEBRUARY 14, 2020

For example, if you subscribe to the New York Times , you pay a flat price per month or year. Who is using a flat rate pricing strategy? Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. The reason for this success? And lots of them.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

Sales Hacker

OCTOBER 13, 2020

And by the time the song comes out, you’re not even going to really appreciate it because you’ve written 20 new songs, and those are the ones that you can’t wait to hear. And I always just also love to hear about companies that are started outside of New York City and San Francisco. Ryan Walsh: It’s a challenge.

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

Outseta

NOVEMBER 19, 2019

Just as a CTO may have to explain the importance of technical projects to a CEO, the CMO needs to educate the CEO on the various ways marketing can drive their business. Beyond that, with new data privacy laws attribution is actually becoming more difficult and less possible than it was 5 or 10 years ago. Today, I don’t.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. They taught us strategy finance and they taught us how to raise money but they did not teach us how to sell. And even if you haven’t started a company, I remember my CTO for my first company BigMachines was Vic Austin.

Sales Recruiting 168

Sales Recruiting VP of Engineering Scale SaaS Payments 168

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40