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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. It was an Embedded Finance play starting with payments. [It

Payments 130
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SaaS Is Growing Up: 4 Business Model Changes To Adopt with Notion Capital

SaaStr

PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time. This is where traditional SaaS methods like subscription pricing only, driving growth through headcount only, or a pure sales GTM strategy only live. Apple hasn’t done any.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part one, we cover benchmarks and common churn formulas. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Table of Contents.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years.

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty.