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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

When it comes to software, success doesn’t hinge on innovation alone. No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space.

Payments 130
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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. When we set churn benchmarks for SaaS companies, there’s so much to consider.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. Table of Contents. What is a business metric?

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. It’s not just a measure of total return on investment (ROI) or a simple method of monitoring of cash flow, but serves as a sales efficiency metric.

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Personalize the experiences of your new customers to accelerate their time to value.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Personalize the cross-sell messages based on user segment. A proper SaaS renewal management system tracks user behavior to identify customers at risk of churning.