Tom Tunguz

NOVEMBER 4, 2014

AWS, Twilio, Heroku, etc. This keeps morale high and creates a very predictable revenue forecast. Just a quick reminder: Payback Period = Cost of Customer Acquisition/Gross Margin. So does Expensify, which decreases the time to file expenses. With cost-based pricing, startups mark up the product they sell by some margin.

Pricing 124

Pricing Startup SaaS Payments Payment Methods 124

Baremetrics

DECEMBER 7, 2023

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. Although the conversion rates would eventually drop as lower quality leads would come to your site, you could account for that in your forecast. This is a v2.0

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

Outseta

AUGUST 23, 2017

By Geoff Roberts 15 min read Forecasts, budgets, and performance targets; these activities have long been seen by business people as critical activities in the operation of companies of almost any size. Simply put, activities like budgeting and forecasting are not compatible with self management.

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

User Pilot

SEPTEMBER 1, 2024

Pros of usage-based pricing model Lower barrier to entry : Lower upfront costs can attract new customers who might be hesitant to commit to a higher, fixed subscription fee, resulting in higher acquisition rates than in other pricing models. Amazon AWS is one of the best SaaS pricing examples with this model. Amazon pricing example.

Pricing 104

Pricing Strategy SaaS Scale 104

Baremetrics

FEBRUARY 19, 2018

Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. As a result, we typically spend the first couple of weeks with a new startup helping their bookkeeper to re-categorize their expenses before we can even begin forecasting or calculating metrics.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

ChurnZero

MARCH 31, 2022

tech ops, AWS, technical support). As discussed, it’s about comparing the actual result to an honest forecast. Q: For customer acquisition cost, how far back should the numerator and denominator “lag”? A: First, you need to separate subscription cost of goods (COGS) from overall COGS. BUT NO ONE DOES THAT.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Displaying high quality analytics, reporting, and forecasting to internal teams and partners. Partner acquisition. Driving partner engagement and collaboration.

Payments 111

Payments SaaS Payments Payment Solutions Payment Services 111

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. This means that growth can stagnate even with large acquisition numbers. Finally, we have customer acquisition cost.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

User Pilot

JULY 23, 2020

If “marketing” is only a matter of new customer acquisition for you, then you’re missing the point of being in SaaS. So many factors feed into it, it can be segmented in so many different ways and it’s often so hard to forecast that SaaS businesses can find it easier to focus on other, less critical metrics. Day 1 Retention.

Retention 94

Retention SaaS Payments Strategy Payment Solutions 94

User Pilot

MARCH 5, 2025

Salesforce allows you to create custom dashboards and analyze customer data to make intelligent forecasts. Its hosted in AWS and SOC 2 Type 2 compliant. Data management and analytics: Whats a customer engagement tool without analytics features? Adobe dashboard. Criterion Does It Deliver?

Software Review 52

Software Review Engagement Software Scale 52

ChurnZero

MARCH 31, 2022

tech ops, AWS, technical support). As discussed, it’s about comparing the actual result to an honest forecast. Q: For customer acquisition cost , how far back should the numerator and denominator lag? A: First, you need to separate subscription cost of goods (COGS) from overall COGS. A: So hard.As

Customer Success 52

Customer Success Metrics Scale Customer Lifetime Value 52

Casey Accidental

DECEMBER 11, 2023

Besides building a growth model and forecasting your growth from it, which I absolutely recommend you should do, what are the factors that contribute to how quickly you need to be investing in that second product after the first product finds product/market fit? Why does B2B require suite expansion? What gives?

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 230

Scale Leadership Technology Strategy 230

Sales Hacker

OCTOBER 7, 2021

which activities are classified as COGS vs. S&M), cash flow forecast, etc. It’s also important to know that managers can create opportunities for you to do the job before you’re in the job – for example, hosting a team meeting, coaching a junior rep or leading a forecasting meeting. Are you sure you can’t swing it for me?”

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136

SaaStr

MAY 22, 2020

Adnan Chaudhry, SVP of Sales at Salesforce, then provides actionable takeaways on how to refocus your sales teams, engage with customers, adjust your sales comp and how you can properly forecast in today’s new landscape. So that breaks down into support, product, acquisition, contribution, engagement, and success.

Technical Advisors 279

Technical Advisors Engagement Startup Benchmarks 279

How To Buy Saas

MARCH 3, 2025

Twilio, AWS) Storage (e.g., Public pricing for SMBs, custom deals for big clients) Example: AWS has a free tier, usage-based pricing, and enterprise contracts. Cloud providers like Google Cloud, AWS, and Microsoft Azure are shifting to 100% renewable energy. Dropbox, Google Drive) Number of transactions (e.g.,

Payment Solutions 52

Payment Solutions Software Review SaaS Payments Payment Services 52