article thumbnail

The 18 Awesome Women of SaaS in Asia

SaaStock

After 11 years in finances, in 2016 she became the CFO of Brinc.io, boldly entering into the tech world. And then she studied software development at Fullstack Academy. It is full-service agile software development, UI/UX and data science consulting firm with offices in Hong Kong, Singapore, and San Francisco.

article thumbnail

5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

UserTesting has opened offices in EMEA and APAC but has a bit lower international growth than I’d expect, given how global software development is now. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. Room to grow.

Scale 227
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years.

article thumbnail

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

For example, your email to a veteran IT director with 30 years of experience in the manufacturing field shouldn’t sound the same as the one you send to an up-and-coming software developer. The volume of email content exported by marketers increased 18 percent between 2016 and 2017, raising the total emails to 30 billion in 2017 alone.

Scale 68
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Every dollar you spend on customer acquisition—whether through sales and marketing costs or software tools—attributes to your total customer acquisition cost. . Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups.

article thumbnail

Kellblog 2021 Predictions

Kellblog

In an era where we (vendors) increasingly run our own software, running it is increasingly as important as building it. I was used to remote work for individual creative positions such as writer or software developer. As was passed down to me by the software elders, “always hook pricing to something that goes up.”

article thumbnail

More of SaaStr’s Most Respected Leaders Awards List Revealed!

SaaStr

Namely is an HR software company that offers HR, payroll, benefits and talent management tools to businesses. She later joined Jive Software as President and CEO before going on to Namely. In 2008, Jeff founded Twilio and has since seen the company through it’s 2016 IPO and beyond. Eric Yuan Zoom Founder/CEO.