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The 18 Awesome Women of SaaS in Asia

SaaStock

After 11 years in finances, in 2016 she became the CFO of Brinc.io, boldly entering into the tech world. She is also an active tech investor in Asia, complementing the financing with business development insights. In 2012, she became Assistant VP at JJL Overseas Education in Beijing, soon enough becoming its VP of Global Development.

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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

UserTesting has opened offices in EMEA and APAC but has a bit lower international growth than I’d expect, given how global software development is now. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. Room to grow.

Scale 223
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

For example, your email to a veteran IT director with 30 years of experience in the manufacturing field shouldn’t sound the same as the one you send to an up-and-coming software developer. The volume of email content exported by marketers increased 18 percent between 2016 and 2017, raising the total emails to 30 billion in 2017 alone.

Scale 68
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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years. Throughout my career, I’ve also paid a lot of attention to revenue teams because of my background – even though I was a product manager in software development, I would spend a lot of time with the sales teams as well.

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Kellblog 2021 Predictions

Kellblog

It’s as if we forget the lessons of the beer game developed by MIT. I was used to remote work for individual creative positions such as writer or software developer. The lesson: efficiency can have a cost in terms of resilience and agility and I believe, in an increasingly uncertain world, that businesses will seek both.

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These 3 uncommon cybersecurity questions tell you if a SaaS application is secure

Audacix

Worryingly, Trustwave found as far back as 2016 that "fewer than one in four organisations consider themselves to be "very proactive" in the context of security testing." While no business wants to be hacked, you might be surprised to learn that very few SaaS businesses take all the necessary steps to protect their users. Unfortunately.no.