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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Customers should feel empowered to take on onboarding and essential customer support themselves. Unhappy customers can kill your growth engine.

SMB 195
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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? How To Acquire & Monetize Freemium SaaS Customers. Free products don’t produce revenue themselves.

Pricing 82
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6 SaaS retention strategies for sustainable growth | Profitwell

ProfitWell

“It behooves companies,” explains Tim Thyne , head of customer development at Help Scout, “to shift the focus from what employees do (‘I market,’ ‘I sell,’ ‘I support’) to what benefits they provide to the customer, which starts by tracking people’s performance differently.”. Deliver exceptional customer support.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2020

ChurnZero

3) Lisa Schreiber, (First) Chief Customer Success Officer, Forcepoint . Lisa will be responsible for Forcepoint’s customer capabilities, overall customer experience from acquisition to retention, as well as sustainable growth of the global portfolio. 10) Tom Krackeler, Chief Customer Officer, Zuora .

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

So, if he wanted to hire customer support, it could be a biomechanical engineer. They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. Understand The Power Of Inbound In 2015-16, Freshworks did PR, saying they had Cisco as their 30,000th customer.

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12 Benefits of Product-Led Growth for SaaS Companies

User Pilot

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. What is product-led growth?

Scale 98
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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Rachel Hepworth: In 2014 and 2015, Slack had this incredible growth, but it was growth off a small base, based on very early adopters. Here’s Rachel.