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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Now, you don’t have to own all that software.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. The most salient example, Veeva, sells software to the largest life sciences companies, which are subject to a unique regulatory regime in their sales processes. Not bad for a business founded in 1987.

Startup 103
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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

And while we considered illustrations, our design team ultimately decided to go in a different direction. As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends? You almost always need to scope out a big chunk of your marketing team’s time, budget, and brainpower.

Trends 111
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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. For us, that first fit was with growing sales teams.

Scale 156
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Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Intercom, Inc.

Remarkably, the team stuck around with few exceptions. Or you had to go to the other extreme of spending hundreds of thousands of dollars on some massive analytics software with this enterprise-y sales thing. I had no intention of stopping the survey software stuff. Hard conversations ensued. Was that the result of this process?

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

From strategies in recruitment and team building to sales tactics, these leaders from Salesforce, nCino, and Vlocity, will discuss the top tips for moving beyond horizontal SaaS and building a billion-dollar SaaS company. Now, there’s 5,000 and 2,799 of them were horizontal software companies and one was Veeva. Actually, two.

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Close.com’s Steli Efti on balancing competition and collaboration in sales

Intercom, Inc.

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. The team has grown quite a lot, but it’s still tiny: we’re now close to 40 people in 13 different countries. From day one, when we launched Close in January 2013, we wanted to own Close.com.