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The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

SaaStr

Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. But for a non-sales or marketing product, a tech or development product, or products that are more complicated than the last sale are likely to implode because they can’t learn it on the fly. There’s no way.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. These are the strategies I’ve observed: All vertical software companies develop uniquely focused products. In 2012, CoStar acquired its key competitor Loopnet to consolidate these data network effects further.

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A Collection of Uncommon Points of View on Startups

Tom Tunguz

I wish I had been in Stanford’s CS183 class in 2012, the year Peter Thiel taught it. In a few days, Thiel and Masters will release a book version of these notes called Zero to One: Notes on Startups or How to Build the Future. So, to maximize profits and minimize costs, a startup should prohibit competitors from developing.

Startup 100
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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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My First 16: Creating a Supportive Builder Community with Plaid’s Zach Perret

Andreessen Horowitz

This was in 2012, and we were based in New York City. And in 2012, if you’ll remember, that was when they kicked all the Zuccotti Park protestors outta Zuccotti Park. But along the way we found that the tool that we’d built was really interesting to a lot of other developers. And so we did that a lot.

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Recruiting and Retaining the Right Executive Talent

Andreessen Horowitz

Getting executives out of the 1:1 interview process and into a whiteboard session can help you assess their core competencies and how they’ll work with your team. How can we help the team get calibrated on the role? Matt Oberhardt: So, we have metrics that kind of roll up as a team. Working sessions. Talent in 2024.

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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

It’s important to focus on those users who become customers from the beginning because their usage of the product, and where they fall off in this user journey, will help you prioritize where your team spends the most time and resources to convert at the highest rate. . This is covered in-depth in the Developer Go-To-Market-Playbook. .

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