The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO
SaaStr
JUNE 19, 2024
Around 2012, the focus became solely on the Enterprise, which is interesting considering they had a full-blown PLG engine. Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. Refine the user experience.
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