article thumbnail

What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

The speaker’s motivations have evolved over time, but initially, he was driven by a desire for meaning and a sense of guilt about selling his previous startup too early. Even small startups should build a marketing team as everyone needs support to achieve their goals.

article thumbnail

Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees. Lyft is one of many companies that began as a small startup but quickly rose to a multibillion-dollar company. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Latin American SaaS Superstars

SaaStock

from 500 Startups, Redpoint eventures, and others. Founded : 2012. Founded : 2012. Founded : 2012. Founded : 2012. The Mexico-based SaaS startup offers simple cloud-based software for handling employee payments, benefits, and data. CEO : Tiago Dalvi. Founded : 2015. Based in: Curitiba, Brazil. Tienda Nube.

article thumbnail

The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

SaaStr

Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. But for a non-sales or marketing product, a tech or development product, or products that are more complicated than the last sale are likely to implode because they can’t learn it on the fly. There’s no way.

article thumbnail

Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

Vertical software companies, a recent important trend in SaaS startups, pursue customers only in a particular industry. These are the strategies I’ve observed: All vertical software companies develop uniquely focused products. In 2012, CoStar acquired its key competitor Loopnet to consolidate these data network effects further.

Startup 103
article thumbnail

My First 16: Creating a Supportive Builder Community with Plaid’s Zach Perret

Andreessen Horowitz

This was in 2012, and we were based in New York City. And in 2012, if you’ll remember, that was when they kicked all the Zuccotti Park protestors outta Zuccotti Park. But along the way we found that the tool that we’d built was really interesting to a lot of other developers. And so we did that a lot.

article thumbnail

45 Best Startup Tools For Entrepreneurs In 2021

How To Buy Saas

Best Tools For Startups you must go for. Best Productivity Tools For Startups. ?. The initial concern of every ambitious entrepreneur is to keep their startup costs as low as possible. Several best startup tools and resources help minimize startup costs, but they also assist in saving precious time for savvy business people.