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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

While hardly the only vendor doing automated product insights, UserTesting has been doing it for quite a while (founded way back in 2007) and doing it well, with over 2,100 customers including many tech leaders. They started as pay-as-you go and pretty SMB / PLG. And fairly sales-heavy, at 43% in sales and marketing.

Scale 221
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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

it wasn’t until later on in 2007 that we had enough revenue to create a large enough group of customers to go on a 10 Year Journey with. But if you are thinking in terms of Decade Long Relationships … put sales and even customer success back on lost customers. Nothing is more painful than losing a big customer. Overdeliver.

Scale 347
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Benchmarking Hubspot's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

We will explore revenue growth, average revenue per customer, sales efficiency, payback periods, net income, gross margin and engineering spending. HubSpot’s target customer base are SMBs and with this price point, it’s possible to support a profitable inside sales model if the team is very efficient. CTCT 2007 9 31.

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Benchmarking Xero's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Based in New Zealand, Xero has built a widely adopted small-to-medium business (SMB) accounting solution that counts 371,000 paying customers, a figure that grew 76% in the last 12 months. First, Xero is a glowing example of a successful SMB SaaS company. Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014.

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Ok, Google: Scale my SaaS business

Intercom, Inc.

In some cases, the allure of the big enterprise can be distracting in some ways, that there’s nothing wrong with having a company that’s focused entirely on SMB and mid-market companies. Chatbots can be a great way to help a typical inside sales rep have much more interesting conversations during the day. trillion and $15.4

Scale 118
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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

The company’s own marketing and sales tools are pretty useful. Being featured in a sale like this would be great for any business. One of the best ways to increase sales is to include Prime Shipping, which is only available for FBA (Fulfilled by Amazon) sellers. Free samples are a great way to entice more sales.

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

And to shift resources, we had to automate more and more of our SMB offering and make sure that we could refine our product to make sure self service journeys were more productive and frictionless. So, it’s like our sales pipeline, it needs to be five to 10 years. Did you have any sales people two years ago?

Scale 158