Ticketmaster: The Business Model Part of the Story
Software Platform Consulting
DECEMBER 11, 2022
I love a story about how a company dominated its industry primarily by changing its business model. (See here and here.) Ticketmaster, which has been in the news lately, has such a story buried in its past. The Prior Business Model: Ticketron. Ticketmaster overcame a near-monopoly named Ticketron. Ticketron was the sole computerized ticketing provider in the US in 1970.
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