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A Beginner's Guide to Social Media for Solopreneurs

Buffer Resources

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. For these folks, reaching scale means maximizing their book of business. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. Enter social media.

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Organic vs Paid Social Media: The Ideal Hybrid Strategy

Buffer Resources

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

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4 Social Media Strategies That Help Our Business Drive More Sales In-Store and Online

Buffer Resources

  After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. Here are four tactics that have helped us create a seamless experience between our retail and online experiences to improve our sales on both channels.  

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GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy

Sales Hacker

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. Creativity in marketing should be balanced with alignment to sales goals and objectives.

Scale 107
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How to Scale Outbound Sales with the CROs of Each (Podcast 513 and Video)

SaaStr

Scaling your sales team can be one of the hardest things to do in SaaS. What’s the best way to help your sales team navigate today’s changing markets and changing priorities? And what’s the right time to fill crucial sales leadership roles? 1 Buyers Expect Personalization in Outbound Sales.

Scale 225
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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Dan: I’ve been in enterprise sales now for 18 years. Make sure the Sprinklr sales organization benefits from it.”

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Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

Buffer Resources

By April, our ad spend was up 20 percent, but our sales had slowed. Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Bringing them into our orbit so we could drive a sale later on was a smart idea, but we had never made the most of these relationships.