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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

Scale 210
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Sales Enablement Best Practices

Sales Enablement, SaaS and Growth

One of the exciting aspects of working in an emerging area like sales enablement is that, today, nobody knows or indeed, has all the right answers. There’s no defined sales enablement best practices. Candidly, setting up meetings with sales enablement leaders at interesting companies is rarely difficult.

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An Agile Approach to Sales Enablement Content

Sales Hacker

Content is the cornerstone of sales enablement, but creating it is a massive headache. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. What is Agile sales enablement? There is a pressure on teams to move quickly and scale early.

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Creating a Sales Enablement Strategy

Sales Enablement, SaaS and Growth

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy.

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How To Build (And Scale) A Successful Sales Team

Sales Hacker

”Tito, how do I go about building a sales team (especially the sales development function) from scratch?” ” It usually comes from founders, or the first sales hire at a company. 6) Trying to scale with only warm leads. 6) Trying to scale with only warm leads.

Scale 75
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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects.

Scale 114
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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are some key differences in priorities between PMs and PMMs?