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How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tom Tunguz

In interviewing great CMOs , the product marketing leader is the first marketer most startups should recruit, and often the first key mishire. Product marketing is the vital work of developing a customer lifecycle journey, pricing, sales support materials, analyst relations, and press.

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What CEOs Should Know About Recruiting Top Talent

OpenView Labs

Recruiting top talent is the common denominator across all scaling startups. Nine out of 10 founders and CEOs I connect with are involved in recruiting on a weekly, if not daily, basis. Many of them are learning on the fly and trying to juggle being CEO and Chief People Officer/Lead Recruiter/Brand Evangelist all at once.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business. Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play.

Scale 228
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The 2 Things To Look For — At a Minimum — In Any First VP of Sales

SaaStr

I’ve written a lot about this, but for most start-ups, you can boil it down to two criteria any first VP of Sales just has to meet: Has she built at least a small team before? If you can hire 2–3 great ones, you can likely scale and hire 20–30. Has she sold as your price point, approximately ? This is a tough skill to develop.

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The Top 10 Mistakes Made in Hiring Your First Sales Team

SaaStr

I know we’ve hit a number of these points individually before on SaaStr, but after getting asked about the top mistakes hiring your first sales team so many times over the years, I thought it would be worthwhile to assemble a Top 10 List. Make fewer of them and you’ll scale faster with less stress. Yes, you may be terrible at sales.

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The Two Most Important Things To Look For When You Hire Your First VP of Sales

SaaStr

We’ve talked a lot about hiring a great VP of Sales at SaaStr, and I’ve relinked to some of the most popular posts below. If you can hire 2–3 great ones, you can likely scale and hire 20–30. Do the diligence here to make sure she’s really been able to recruit at least a few successful reps. That takes years to learn.

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. A data-driven framework for scaling. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Scale 226