User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. The most common reasons behind high churn rates are: Bad product-customer fit. Price increases. Monthly recurring revenue. Price increases: Price increases are tricky.

Churn 83

Churn Payments SaaS Payments Payment Solutions 83

Chart Mogul

SEPTEMBER 15, 2023

Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger. That is SaaS subscription revenue and the corresponding deferred revenue balance. I’m also a board member of Beek , a B2C subscription audiobook company, and I’ve advised many companies across both models.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. They target small business owners and offer their product on a freemium model. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

NOVEMBER 16, 2020

How did he come to be CEO at the market leader, UserTesting? * Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? It was a subscription based model. We use tons of their products.

Sales Hiring 198

Sales Hiring Scale Leadership Technical Review 198

Sales Hacker

APRIL 10, 2018

5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Vertical markets such as Healthcare, MarTech etc. Markets have very specific requirements—think of Governments. This may require a specific product.

SMB 72

SMB Strategy Outsourced Development Marketing 72

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The other option is to outperform lower-cost competitors by gaining market share, usually by lowering their price point to achieve virality.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Point Nine Land

NOVEMBER 10, 2020

If you’re an early-stage SaaS startup, still in the process of getting to Product/Market Fit, or doing your first experiments to attract and convert leads, you shouldn’t worry too much about customer lifetime value (LTV or CLTV) and related metrics. This is not an unusual pattern in SMB SaaS. That makes no sense.

Outsourced Development 97

Outsourced Development Customer Lifetime Value Churn Forecasting 97

Intercom, Inc.

OCTOBER 29, 2019

Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. A substitute for strategy or planning. Judgment on which segment(s) to pursue.

Business 184

Business B2C Scale Headcount 184

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. This is when the good stuff starts to happen within a subscription business In this post I’m going to share the strategy and steps we followed to reduce our monthly customer churn by over 70%, and explain how we positioned Nudge Coach for efficient, long-term growth.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. subscription e-commerce) typically live here. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. Pretty minimal.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

Casey Accidental

NOVEMBER 13, 2019

Let’s break down these definitions so we know where we’re at: SAAS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. SAAS-like: any number of different models where a business sells software to businesses online, but does not charge via a subscription e.g. transactional or pre-revenue.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

User Pilot

FEBRUARY 21, 2023

You also need to ensure that the price of your chosen tool matches your budget. No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. Appcues used to provide onboarding templates, which made it easy to use the tool.

Software Review 52

Software Review Onboarding Technical Review Underperforming Technical Team 52

SaaStr

JUNE 7, 2019

* With many products starting as free, how does Amit think about when is the right time to start charging for your product? What does Amit think about the differing variable price mechanisms that one can choose? How does one have a variable pricing mechanism without disincentivizing users to use the product?

Outsourced Development 128

Outsourced Development Outsourcing Services Sales Hiring Scale 128

SaaStr

SEPTEMBER 27, 2019

And that was around the time that I left and then since then HubSpot has built an invoice generator and a bunch of other things. And so very quickly we set up automatic sales notifications and sales emails that basically would send out to sales reps as prospects if they were viewing our pricing page, as an example.

Sales Hiring 127

Sales Hiring Sales Recruiting Scale Software Review 127

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Treat it like a checklist: First, have you achieved some level of product-market fit? Tom Tunguz, Venture Capitalist at Redpoint. Exclamation point and all.). Check them out.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

AUGUST 19, 2022

And diversifying, if you’re still early, before 10, 20 or 30 million revenue, that could be a sign that things just aren’t working, that you don’t actually have product market fit, which is unfortunate, but you need to be honest about it. You need to be honest, if you have product market fit.

Scale 216

Scale Sales Hiring Scaling VP of Engineering 216

SaaStr

JULY 1, 2020

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? Patrick Campbell’s got thousands of SaaS companies and pricing and issues. They have almost 3,000 SMB customers in eCommerce and they said they did two things that were very interesting. Let’s cancel it.

Merchant Services 176

Merchant Services Scale Sales Recruiting Sales 176

SaaStr

SEPTEMBER 13, 2019

Why does Allison believe product marketing and customer success are the new sales and marketing? Allison Pickens: As companies were shifting from on-premise software, perpetual license models, to the SaaS subscription model they were realizing, actually, that they would be making money over time, in triple, from their clients.

Engineering 25

Engineering Scale Underperforming Technical Team Customer Success 25