User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

FEBRUARY 22, 2024

Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate. Personalize the experiences of your new customers to accelerate their time to value. Drive recurring revenue : Loyal customers spend more through repeat purchases over time.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.

SaaS Payments 102

SaaS Payments Payment Methods Payment Solutions Payments 102

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Chart Mogul

JUNE 24, 2021

Even the simplest pricing localization method requires new workflows and considerations, so it’s understandable if you’re apprehensive about jumping in feet first. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. 2 types of pricing localization.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Sales Hacker

JULY 18, 2022

Personalize campaigns further than mail merge. Personalize outreach content based on industry, individual use cases, necessary features, team size, etc. Automated education sequences improve customer retention by offering the customer more value and a deeper understanding of a product. Send them from Customer Success Managers.

Payment Services 75

Payment Services Churn Payment Methods Payment Solutions 75

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * So if we start on the first type of SaaS businesses that sell to SMBs and often one to five person teams, and they likely will always sell to those types of teams. Yes, it does not scale, but the beauty is the product.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

ProfitWell

FEBRUARY 28, 2020

Today, eBay may be looking to subscription to amp up its ecommerce reach. Listen wherever you get podcasts: Your top subscription news. We know and love eBay as the classic ecommerce platform that’s nailed it in that space since the 90s. And a subscription offering may just be the way to do so.

Payment Methods 52

Payment Methods Payments SaaS Payments Payment Solutions 52

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

OPEXEngine

FEBRUARY 22, 2022

The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Direct Sales is a valuable GTM strategy if the company can deploy an enterprise-grade product and sell it at a premium. eCommerce Marketplaces. Return on Investment (ROI) needs to be calculated for each SMM marketing campaign.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. This would also mean shifting our growth strategy from a sales-led to a product-led approach.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

User Pilot

JULY 5, 2023

TL;DR Customer satisfaction is the level of happiness your customers have with your product or service. You can use the following 14 effective tactics to improve customer satisfaction scores : Offer personalized customer experiences from the onboarding phase by tailoring them to customers’ needs and preferences.

SaaS Payments 98

SaaS Payments Payment Solutions Payment Services Payment Methods 98

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate. Monthly recurring revenue. Weak customer relationships. Price increases. Customer loyalty.

Churn 94

Churn Payments SaaS Payments Payment Solutions 94

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. Did you like these Christmas marketing comments by SaaS community members? What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Monthly Recurring Revenue (MRR) – for example from subscriptions. Start by creating frictionless sign-up flows so that users can get inside the product as soon as possible.

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Chart Mogul

DECEMBER 20, 2022

They hold the key to finding product-market fit and telling an effective growth story. Combining revenue, product, CRM, and other data sets can uncover powerful insights. To that end, it’s necessary to get subscription data into your data warehouse for further analysis. Try it out. . That’s a wrap on 2022.

Systems Review 52

Systems Review Payment Solutions Payments Azure 52

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Confirm subscription renewal.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

Customer Success 90

Customer Success Payments Payment Services Scale 90

ProfitWell

OCTOBER 16, 2019

Why is it so hard to define an average churn rate—and what does that mean for your subscription business? The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

FastSpring

MARCH 27, 2023

Like, you’re literally on the floor like crippled with crying just like two years of your hard work, or whatever, you know, you’re like, ah, and then you get a phone call at that exact moment. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms. Supply Value Prop.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

ProfitWell

MARCH 3, 2020

What’s the next milestone disrupting the market? Listen wherever you get podcasts: Your top subscription news. Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. In just two days, the Chargify crew goes live and beyond subscription —and they’re taking us with them.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

FastSpring

JUNE 22, 2022

Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Products Are Finding New Growth in the Opposite Segment. And that decision shapes their product and sales processes for the life of their company.

B2C 124

B2C Payments SaaS Payments B2B 124

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

JUNE 28, 2023

Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. Tips for improving the onboarding experience : Use UI patterns to draw users towards activation points.

Onboarding 87

Onboarding SaaS Payments Payment Services Payment Solutions 87

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Reworking your product.

SaaS Payments 228

SaaS Payments Metrics Payment Methods Scale 228

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? This allows you to build mind-blowing, personalized journeys for each one of them, making them feel special, and most importantly, valued.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Intercom, Inc.

MAY 16, 2019

Phil: Being part of the Customer Engagement team here, I think a lot about product onboarding and expansion, so you can imagine how excited I was when we launched Product Tours last month. Patrick, can you describe exactly what Product Tours is? It starts with so many businesses, which are subscription businesses.

Payment Solutions 106

Payment Solutions Underperforming Technical Team Onboarding Software Review 106

SmartKarrot

APRIL 28, 2021

Troubleshoot issues (may be related to payments, relationship, field operations). Provide continual evaluation of methods to improve operations, efficiency, and service to both internal and external customers. Supporting customers in achieving their business goals with SpecifiedBy with training, online review sessions and webinars.

Customer Success 10

Customer Success Underperforming Technical Team Payment Services Payment Methods 10

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 98

SaaS Payments Metrics Customer Lifetime Value Marketing 98

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. If the market is large, your product can grow inside it for a long time.

Payments 113

Payments Scale Payment Solutions Technical Review 113