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The Reality of Selling Your Company: What No One Tells Founders with Brian Halligan, Co-Founder and Chair of HubSpot

SaaStr

Big Company M&A Is Incredibly Complex “Acquiring a company is a much bigger deal for a tech company than you think” “The soft costs are much, much more than the cash or stock” Integration can consume “10,000 hours of like expensive people’s time” 2.

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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Resources

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. External links are best reserved for key social posts (e.g.,

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. I just happen to… Jason : 271,000, and quite a few others on social media. You’ll find out tomorrow. But of course, it wasn’t always quite that big!

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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Resources

Time at Buffer: 11 years, 6 months Andy was one of Buffer’s earliest hires. While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Social Media is always changing, and platforms come and go.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. The Challenge: Buffer was amassing “reporting debt”.

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11 Marketing Instagram Accounts to Follow

Neil Patel

Why You Should Follow Jay: Jay made our Instagram accounts to follow list for incredible podcasts featuring notable figures discussing digital marketing strategies their companies have utilized, as well as daily industry takeaways. Follow him for everything from Canva updates to Instagram Reel strategies. Lilach Bullock. Ann Handley.

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10 key lessons SaaStock18 attendees picked up

SaaStock

That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Successful SaaS companies such as Hubspot & Canva have used this strategy to scale their user growth exponentially. The best part? Hire Game Changers to Propel Growth.

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