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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd says he “definitely encourages studios to grow those homegrown creators, even if they’re small — even if they’re micro influencers — because every community needs those leaders.” How to use live events and live-streaming to attract huge audiences of new players.

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Reducing Product Risk and Removing the MVP Mindset

Casey Accidental

If we did build what they asked for, they probably wouldn’t end up using it. I originally wrote this piece internally at Eventbrite and thought it might be valuable to folks who do not work at Eventbrite as well. Slightly edited to remove Eventbrite jargon. What is the right way to build products? These are all good ideas.

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Learning How to Adapt in the Sales Community with Celine North

Sales Hacker

How did Celine transition from a sales agency world to technology and SaaS [09:18]. She made the transition from being in agency sales to SaaS, and she talked about how she did that. How did you get into sales and walk us through some of the milestones of your career over the last 15 to 20 years? What You’ll Learn.

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A Sneak Peek at 11 IT Pros’ Desk Setups

BetterCloud

Apple Magic Trackpad in Space Gray. Apple Magic Keyboard in Space Gray. Various lightning and micro USB cables. Sideshow Robert Plant (see what I did there?). Apple Magic Keyboard with Numeric Keypad. Take a behind-the-scenes look at the desks of IT pros from some of the fastest growing startups in the US.

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

In this session, Mailchimp Co-founder and CEO Ben Chestnut will share the story of Mailchimp’s founding amidst—and despite—the dot-com bubble burst, and how the company navigated a number of inflection points in the first 10 years of its founding. This episode is sponsored by Outgrow. You can read the podcast transcript below.

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New Relic’s Mark Weitzel on creating open developer communities

Intercom, Inc.

As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves. That’s why I invited Mark Weitzel, GM of New Relic One, to join me on the show. It’s a representation of your brand.

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So Long, Third-Party Advertising?

Unbounce

With Apple’s latest iOS update, iPhone users will be able to opt-out of behavioral and demographic tracking on apps. In theory, the latest update to iOS is a move from Apple to put users in control of how their data is used and sold. (I Talking about Apple, y’know iCloud backups of your iMessage history ain’t encrypted , right?